🙂 We are back!

Welcome to “the dump” our new newsletter that covers anything and everything we think you need to know around social media and the Internet Culture.

🌤️ Today on “the dump”

1. 😂 HUMOR: the most underrated strategy for growth?

2. 🚨 Instagram confirms test of ‘unskippable’ ads

3. 😱 TikTok to create a US-only algorithm?

4. 👎 X will soon remove public likes

5. 🙌🏼 10 Copywriting Formulas to Convert Skimmers to Buyers

Read time: 5 minutes

😂 HUMOR: the most underrated strategy for growth? [sponsored]

🔑 Key points:

Humor is one of the top lever for growth, and also one of the most cost-effective strategies.

Humor creates a sense of understanding, bridging the gap between you and your audience.

Humor increases “word of mouth” - when we laugh, we want to share that moment with others.

Humor helps brands stand out because it requires them to be bold and put themselves “out there.”

Read more here (LinkedIn)

Give a follow to our sponsor: TANGO - The Conversation Agency

🚨 Instagram confirms test of ‘unskippable’ ads

Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app.

“We’re always testing formats that can drive value for advertisers,” a Meta company spokesperson explained. “As we test and learn, we will provide updates should this test result in any formal product changes,” they noted.

🧐 Why you should care: This new format is going to be disruptive. As an advertiser, be conscious of the impact these units will have on the user experience and make sure they bring value to your audience.

Read more here (TechCrunch)

😱 TikTok to create a US-only algorithm?

A report from Reuters says that work has been ongoing since last year to create a version of TikTok’s recommendation algorithm that operates independently from Douyin, the Chinese version of the app operated by its parent company ByteDance. According to the unnamed sources, completing the project could take more than a year as part of a plan to show lawmakers that the US business is independent of its owner in Beijing.

TikTok denied (of course!)

Who is telling the truth?

🧐 Why you should care: The battle between TikTok/ByteDance and the U.S. Congress has only begun. While it may being some interferences, users are still flocking to the platform for now.

Read more here (The Verge)

👎 X will soon remove public likes

🔑 Key points:

X's Director of Engineering claims the change is coming soon.

"Public likes are incentivizing the wrong behavior," Wang wrote

• you will be able to see who liked your posts

• you can see the like count for all posts / replies / etc

• you cannot see the people who liked someone else's post

• you cannot see others "Liked" tab on their profile

🧐 Why you should care: X believes that removing public likes will actually make users like more posts and that, in turn, will greatly help the algorithm understand that content users want to see more of in their feed.

Read more here (Mashable)

🙌🏼 10 Copywriting Formulas to Convert Skimmers to Buyers

You might not know yet why you need copywriting formulas, but this guide from Buffer, will teach you how to package your social media content in a more engaging way.

Here is a list of 10 winning copywriting formulas, check out the full article here (Buffer) to learn how and when to best use them.

1. Awareness–Interest–Desire–Action (AIDA)

2. Problem–Agitate–Solution (PAS)

3. Before–After Bridge (BAB)

4. Clear–Concise–Compelling–Credible (The 4 Cs)

5. Promise–Picture–Proof–Push (The 4 Ps)

6. Situation–Complication–Question–Answer (SCQA)

7. Thesis–Antithesis–Synthesis (TAS)

8. Attention–Interest–Credibility–Prove–Benefits–Scarcity–Action–Warn–Now (AICPBSAWN)

9. The fan dancer

10. Feature–Advantages–Benefits (FAB)

Which ones had you heard about before? 🧐