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🆕 on "the dump" / by We are Social media

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WeRSM
August 04, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week’s roundup is all about platforms shifting gears. Instagram reveals when to post what for max impact, TikTok kicks off its own live singing competition, and YouTube loosens its language rules while tightening protections for teen users. Meanwhile, Jack Dorsey drops a Bluetooth-powered messaging app, IG quietly limits Live access, and your ChatGPT chats? They might just be showing up on Google.

Plus, creative campaigns we love, internet gems to click on, and the kind of stat-packed insights that make you smarter on socials. Let’s get into it.

I know the ads are not what you’re coming for, but they help keep this newsletter free (and pay for our editors.) So, as always, we really appreciate you, your clicks and your support.

Let’s go!

Geoff

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

📊 Stat of the Day: Gen Z finds it 20% more helpful to read a comment thread on Reddit than TikTok and 40% more helpful than Instagram. (Source: Reddit)

🌤️ This week on WeRSM:

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

🌎 News from around the web:

  1. Threads is finally adding third-party management to its API.

  2. 31 TikTok Statistics to Know for 2025

  3. How to Schedule Tweets in 2025: When to Post, What to Use, and How to Do It Right

Creative Campaigns we ❤️

  1. Cheetos Recruits ‘Thing’ From Netlfix's "Wednesday"

  2. Amazon Brings Books to Life in Cinematic Campaign That Defies the Scroll

It’s go-time for holiday campaigns

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You can:

  • Easily launch self-serve CTV ads

  • Repurpose your social content for TV

  • Drive purchases directly on-screen with shoppable ads

  • A/B test to discover your most effective offers

The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Fun Stuff to Click On

  1. What Makes Someone Cool?

  2. This Dutch Snack Brand Recreates the Tingling Shock of a 9-Volt Battery

  3. This McDonald’s Fry Holder Snaps Onto Your Nintendo Switch 2

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