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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
March 31, 2026
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
AI is quietly rewriting how we communicate (sometimes literally), subscriptions are creeping into every corner of social, and platforms are starting to rethink the rules they’ve relied on for years.
At the same time, the cracks are showing: legally, culturally, and creatively.
And yet, while tech gets more complex, the best brand ideas are doing the opposite.
They’re simpler, sharper, and rooted in real human behavior, from everyday shortcuts people naturally take, to rituals we didn’t even realize we had, to internet jokes that somehow become… wearable.
Scroll through for the stories shaping where social is going next and the ideas proving that attention is still earned, not engineered.
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
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🌤️ This week on WeRSM:
OpenAI Shuts Down Sora, Its AI Video Tool, Just Months After Launch
Meta Tests Instagram Plus As Subscriptions Slowly Reshape Social Media
WhatsApp Is Letting AI Write Your Messages Now
LinkedIn Is Killing Spontaneous Live Streams (Sort Of)
Social Media Might Be Facing Its "Big Tobacco" Moment
Creative Campaigns we ❤️
KFC Turns an Internet Joke Into a Pickle-Filled Jacket
Cadbury Turns Creme Eggs Into an AI-Era Ritual With a Wild Multi-Tool
McDonald’s Turns Everyday Shortcuts Into Outdoor Ads
Fun things to click on 👀
KFC Turns Its Crispy Coating Into a Wearable Texture
Airbnb Introduces a New Private Car Pick-up Service
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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