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🆕 on "the dump" / by We are Social media

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

Threads is inching closer to overtaking X, Meta’s gearing up to target ads using AI chat data (because who needs your mic when you’ve got your messages?), and Facebook is dangling fan challenges like candy for creators. Even Snapchat is getting its e-commerce glow-up. Platforms may be evolving, but the game remains the same: attention is the new currency, and everyone’s hustling for it.

Meanwhile, brand creativity is alive and kicking, and occasionally sprinting through a monster movie. OREO turned crosswalks into cookies, Frankenstein discovered Wi-Fi, and Heineken decided loneliness deserves a rooftop view. It’s a good reminder that the best campaigns don’t just follow culture, they remix it.

Have you had coffee yet? ☕️

Geoff

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📊 Stat of the Day: Google is still 210x bigger than ChatGPT in search (Source: Search Engine Land)

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Creative Campaigns we ❤️

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Still here? THANK YOU, and see you next week or anytime on wersm.com!

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