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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
Threads is inching closer to overtaking X, Meta’s gearing up to target ads using AI chat data (because who needs your mic when you’ve got your messages?), and Facebook is dangling fan challenges like candy for creators. Even Snapchat is getting its e-commerce glow-up. Platforms may be evolving, but the game remains the same: attention is the new currency, and everyone’s hustling for it.
Meanwhile, brand creativity is alive and kicking, and occasionally sprinting through a monster movie. OREO turned crosswalks into cookies, Frankenstein discovered Wi-Fi, and Heineken decided loneliness deserves a rooftop view. It’s a good reminder that the best campaigns don’t just follow culture, they remix it.
Have you had coffee yet? ☕️
Geoff
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📊 Stat of the Day: Google is still 210x bigger than ChatGPT in search (Source: Search Engine Land) |
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🌤️ This week on WeRSM:
Threads Is Tracking to Surpass X in Daily Active User
Adobe Premiere Arrives on iPhone, With AI Features in Tow
Facebook Adds Fan Challenges and Custom Badges to Woo Creators
Spotify Now Lets You Exclude Tracks From Your Taste Profile
Meta to Target Ads Using AI Chat Data
No, Instagram Isn't Listening To Your Mic, Because It Doesn't Need To
Snapchat Launches WooCommerce Integration for Shoppable Promotions
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Creative Campaigns we ❤️
"OREO Walks" Turns Crosswalks into Giant Cookies Outside Supermarkets
This Horror-Style Film Warns Parents About Giving Kids Smartphones Too Soon
ChatGPT’s First Ad Campaign Puts Everyday Life in the Spotlight
Heineken Transforms Seoul Rooftops Into Social Hubs to Tackle Urban Loneliness
Frankenstein Gets a Wi-Fi Glow-Up in Comcast’s Wild New Spot
Fun Stuff to Click On
BMW M Bottles Its Legacy Into a Collection of Fragrances
PlayStation x Reebok: A Sneaker Capsule Celebrating 30 Years of Gaming
Crocs x M&M’s: A Sweet Collab That’s Too Fun to MissThe Portable
Espresso Machine That Wants You to Ditch the Kitchen
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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