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🆕 on "the dump" / by We are Social media

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WeRSM
December 01, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

I cannot believe today is December 1st 👀 only 24 more days to 🎄

This week was a little lighter (blame Thanksgiving), but the internet didn’t stay quiet for long.

From Facebook borrowing a page from Reddit, to YouTube testing a "Custom Feed,” to Instagram pushing Creators global, there’s still plenty to catch up on.

Plus: Burger King goes Upside Down, Publix celebrates the forgotten December 25 Birthdays, and someone turned a pair of Nikes into a working SNES. Yes, really.

The ads are what keeps this newsletter free. You know what to do click 👀

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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📊 Stat of the Day: 54% of TikTok users interact with brand content daily. (Source: Sprout)

🌤️ This week on WeRSM:

Creative Campaigns we ❤️

Fun Stuff to Click On

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏