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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
April 29, 2026
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
Social platforms are quietly rebuilding themselves into something bigger. Meta wants one identity to rule them all, YouTube is rethinking how we search, and X is carving out messaging as its own territory. It’s no longer about feeds. It’s about owning how we connect, navigate, and exist online.
Meanwhile, culture is moving faster than ever. A breakup turns into a street activation. A chocolate bar becomes a digital detox tool. A random internet joke ends up on a McDonald’s menu. The gap between what people do and what brands make? Basically gone.
And then there’s everything else":Spotify coming for your workouts, adidas dressing your dog for the World Cup… because why not?
Are you ready for this?
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
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Last week Viktor wrote a brief, built a landing page, and opened a pull request.
Last week, Viktor wrote a campaign brief, built a landing page, opened a pull request, generated a board-ready PDF from live Stripe data, and sent a follow-up email to a churned customer. All from Slack. Same colleague that also pulls your reports and monitors your dashboards. 5,700+ teams. 3,000+ integrations.
📊 Stat of the Day: 76% of Pinterest Pin promotion campaigns from June 2024-2025 achieved an ROI of 1.5x or higher. (Source: Circana) |
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🌤️ This week on WeRSM:
Meta Expands Instagram APIs to Give Third-Party Tools More Power
Snapchat “Place Loyalty” Badges Turn Favorite Spots Into Status
Meta Wants to Turn Its Ecosystem Into One Seamless Account
YouTube Rethinks What “Search” Looks Like On Its Platform
X Launches XChat, A Stand-Alone Messaging App
Creative Campaigns we ❤️
Tinder Invites You to Throw Your Ex Away, Literally
KitKat Turns Its Packaging Into a Signal-Blocking “Break Mode”
McDonald’s Turns a Viral Joke Into a Real Burger With the “McMullet”
Fun things to click on 👀
Spotify Fitness Wants to Be Your Workout, Not Just Your Playlist
adidas Is Launching Official Dog Jerseys for the 2026 World Cup
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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