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🆕 on "the dump" / by We are Social media

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WeRSM
October 20, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week was a reminder that the platforms shaping our digital lives are also rewriting their own rules. Meta wants to help young adults find jobs again (not just post about them), Google is finally giving users a little more control over the ads they see, and Spotify found a way to keep your “kids’ playlists” from hijacking your algorithm. Meanwhile, Threads is going full group chat, YouTube got a visual glow-up, and Claude is making itself at home inside Microsoft 365.

In the creative world, brands continue to blur the line between storytelling and spectacle, from Uber’s cinematic love story to Hyundai’s restaurant-on-wheels and The Ordinary’s brutally honest campaign against beauty BS.

Have you had coffee yet? ☕️

Geoff

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Creative Campaigns we ❤️

Fun Stuff to Click On

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG đŸ™