❤️ Love it? ♻️ Share it.

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week was a reminder that the platforms shaping our digital lives are also rewriting their own rules. Meta wants to help young adults find jobs again (not just post about them), Google is finally giving users a little more control over the ads they see, and Spotify found a way to keep your “kids’ playlists” from hijacking your algorithm. Meanwhile, Threads is going full group chat, YouTube got a visual glow-up, and Claude is making itself at home inside Microsoft 365.

In the creative world, brands continue to blur the line between storytelling and spectacle, from Uber’s cinematic love story to Hyundai’s restaurant-on-wheels and The Ordinary’s brutally honest campaign against beauty BS.

Have you had coffee yet? ☕️

Geoff

CTV ads made easy: Black Friday edition

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

🌤️ This week on WeRSM:

• Facebook Brings Back Local Jobs to Help Young Adults Find Work

• Google Will Finally Let You Hide Ads, But Only After You’ve Seen The

• Spotify Update Keeps Kids’ Music Out Of Your Algorithm

• Instagram Makes All Teen Accounts ‘PG-13’

• YouTube Unveils a Cleaner, More Immersive Video Player Across All Platforms

• X Plans To Show More Profile Info To Help Users Spot Bots

• Threads Adds Group Chats With Up to 50 Participants

• Meta Shuts Down Messenger Desktop Apps for Mac and Windows

• Claude Now Integrates Directly with Microsoft 365

• Facebook AI Can Now Suggest Edits to Photos Still on Your Phone

🚨 Automate Podcast Guest Spots and Fill Your Calendar Fast

If you’re a coach or consultant, podcast guesting is the NEW proven & fastest path to full calendars. Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value (like you!). But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous until now.

Podcast guesting gets you permanent inbound guests, permanent SEO, and connects you to the best minds in your industry as peers.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month and change your inbound for life? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Book Your Incredible Demo Now

Creative Campaigns we ❤️

• Uber Turns the Wait for Your Ride into a Love Story

• Hyundai Turns a Car Into a Restaurant for a One-of-a-Kind Dining Experience

• The Ordinary Exposes Beauty Marketing’s Empty Promises With “The Periodic Fable”

Fun Stuff to Click On

• La Poste Launches a Butter Croissant–Scented Stamp

• Google Japan turns typing into a nostalgic ritual with the Gboard Dial Version

• Figure 03: The Humanoid Robot That Does Your Chores, And Maybe Rewrites the Future

• Fujifilm’s New Instax Mini LiPlay Plus Brings Instant Cameras Into the Selfie Age

Still here? THANK YOU, and see you next week or anytime on wersm.com!

Your Boss Will Think You’re an Ecom Genius

Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

Sign up now

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏