• WeRSM
  • Posts
  • 🆕 on "the dump" / by We are Social media

🆕 on "the dump" / by We are Social media

In partnership with

❤️ Love it? ♻️ Share it.

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week feels less like a tech update… and more like a reminder that the internet is still about people.

Messaging gets smarter as WhatsApp finally tests scheduled messages, a small feature that makes staying connected a little easier. YouTube upgrades its Premium Lite plan based on user feedback. Snapchat launches The Snappys, an awards show celebrating the creators shaping its culture.

Meanwhile, creativity keeps expanding. Anthropic is pushing deeper into enterprise AI. Spotify and Liquid Death turn dark humor into a fully connected afterlife experience. And skateboarding enters its AI era, not to replace culture, but to remix it.

There’s also something beautifully human happening: Gen Z is reviving the iPod. Not as nostalgia bait, but as a way to take back their attention.

From creator recognition to smarter tools to absurd-but-brilliant campaigns, this week isn’t just about new features. It’s about how communities keep reshaping the platforms they use.

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

The ads are what keeps this newsletter free. You know what to do click 👀

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

📊 Stat of the Day: Median brand follower counts on TikTok rose by more than 200% year-over-year in 2025. (Source: Emplifi)

🌤️ This week on WeRSM:

Creative Campaigns we ❤️

  • Spotify and Liquid Death Launch a Funeral Urn That Plays Your Playlist in the Afterlife

  • Skateboarding Just Entered Its AI Era With Lenovo Yoga

Fun things to click on 👀

Still here? THANK YOU, and see you next week or anytime on wersm.com!

Can this idea actually make money?

The fastest way to find out is simple — launch a newsletter and website in minutes, then turn what you know into something people can buy.

With beehiiv’s Digital Product Suite, your expertise becomes real products: a short guide, a playbook, a set of templates, or limited access to your time. No friction, and no code required. Just create, price it, and share it with your audience.

And unlike other platforms that quietly take 5–10% of every sale, beehiiv takes 0%. What you earn is yours to keep.

For a limited time, get 30% off your first 3 months on beehiiv with code PRODUCT30.

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee club for people who take coffee seriously. Specialty-grade coffees, sourced worldwide and crafted for the Nespresso Original system.

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.