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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
February 02, 2026
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
With the Super Bowl around the corner, brands are officially in maximum creativity mode, and it shows. From beer packs turned into furniture to ketchup served like a keg, absurdity is once again doing what it does best: cutting through.
On the platform side, things are moving too. Spotify is leaning harder into social, Meta is warming up its subscription ambitions, Instagram is (finally) giving users more control over Close Friends, and a TikTok alternative is quietly picking up real momentum.
This week on WeRSM, it’s a mix of product thinking, platform shifts, and playful ideas that actually make sense, the kind of work that feels culturally tuned, not just campaign-loud.
The ads are what keeps this newsletter free. You know what to do click 👀
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
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📊 Stat of the Day: LinkedIn now has 1.3 billion members in 200 countries and regions worldwide. (Source: LinkedIn) |
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🌤️ This week on WeRSM:
TikTok Alternative Skylight Surges Past 380,000 Users
Instagram Might Soon Let You Remove Yourself From Someone’s Close Friends List
Meta Is Preparing To Test Premium Subscriptions Across Its Apps
Spotify Rolls Out Group Chats To Make Listening More Social
Apple Makes AirTag Louder, Longer-Range, And Easier To Find
Creative Campaigns we ❤️
Jägermeister Finger Mittens Let You Can Drink Ice-Cold Shots
Domino’s Turns Its Pizza Bags Into Winter Boots That Keep Your Feet Warm
Heinz Introduces 114-ounce KegChup Barrel for the Super Bowl
Absolut and Tabasco Launch the Spiciest Vodka of 2026
Pepsi Takes a Shot at Coca-Cola’s Polar Bears in a Brilliant Super Bowl Ad
Home DeCoors: Coors Light Turns Beer Packs Into Furniture to Save Super Bowl Watch Parties
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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