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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

From privacy settlements to smart glasses, this week is packed with stories that show just how fast marketing, tech, and culture are evolving.

Facebook’s long-awaited $725M payouts are finally landing, LinkedIn is stacking up new features from Duolingo scores to company verification, and Meta is betting big on the future of VR with Hyperscape and Ray-Ban displays.

Meanwhile, Bumble BFF is reinventing friendship apps around groups, and Digitas’ CEO Amy Lanzi is reminding us what modern marketing really means.

And because it’s not all serious business, we’re spotlighting the creative campaigns we ❤️ from Audi turning engine roars into music to Dunkin’ transforming packaging into homes, plus some fun finds you’ll actually want to click. Let’s get into it.

Have you had coffee yet?

Geoff

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🌤️ This week on WeRSM:

• Digitas CEO Amy Lanzi on What Modern Marketing Really Means

• Facebook’s $725M Privacy Settlement Payments: Here's What You Can Expect

• ChatGPT Will Soon Verify Your Age To Protect Teen Users

• LinkedIn Expands Access to Company Page Verification

• Bumble BFF Relaunches With New Focus on Groups and Community Building

• Meta Launches Hyperscape: Real-World Spaces, Rebuilt in VR

• Meta Unveils Ray-Ban Smart Glasses With Built-In Display and Neural Band Control

• LinkedIn Adds Duolingo Scores on Profiles, AI Job Interview Simulations

🌎 News from around the web:

• This Editorial Workflow Will Help Double Your LinkedIn Following in 6 Months

• Threads is now allowing DM requests from any user. 

Creative Campaigns we ❤️

• Audi Turns Engine Roars Into A Musical Symphony

• KFC Turns Urban Legend Into Crispy Storytelling

• Dunkin’ Turns Its Coffee Packaging Into a Home in Clever New Campaign

Fun Stuff to Click On

• Kodak Debuts the Charmera, a Mini Digital Keychain Camera

• Pop Mart Brings Chucky to Blind Boxes, Blending Horror and Nostalgia

• Swatch Fires Back at Trump’s Tariffs With a Provocative Limited Edition Watch

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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