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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
September 22, 2025
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
From privacy settlements to smart glasses, this week is packed with stories that show just how fast marketing, tech, and culture are evolving.
Facebook’s long-awaited $725M payouts are finally landing, LinkedIn is stacking up new features from Duolingo scores to company verification, and Meta is betting big on the future of VR with Hyperscape and Ray-Ban displays.
Meanwhile, Bumble BFF is reinventing friendship apps around groups, and Digitas’ CEO Amy Lanzi is reminding us what modern marketing really means.
And because it’s not all serious business, we’re spotlighting the creative campaigns we ❤️ from Audi turning engine roars into music to Dunkin’ transforming packaging into homes, plus some fun finds you’ll actually want to click. Let’s get into it.
Have you had coffee yet?
Geoff
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đź“Š Stat of the Day: Video consumption on LinkedIn has increased 36% year-over-year and are shared 20x more than any other content type in the app. (Source: LinkedIn) |
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🌤️ This week on WeRSM:
Digitas CEO Amy Lanzi on What Modern Marketing Really Means
Facebook’s $725M Privacy Settlement Payments: Here's What You Can Expect
ChatGPT Will Soon Verify Your Age To Protect Teen Users
LinkedIn Expands Access to Company Page Verification
Bumble BFF Relaunches With New Focus on Groups and Community Building
Meta Launches Hyperscape: Real-World Spaces, Rebuilt in VR
Meta Unveils Ray-Ban Smart Glasses With Built-In Display and Neural Band Control
LinkedIn Adds Duolingo Scores on Profiles, AI Job Interview Simulations
🌎 News from around the web:
This Editorial Workflow Will Help Double Your LinkedIn Following in 6 Months
Threads is now allowing DM requests from any user.
Creative Campaigns we ❤️
Audi Turns Engine Roars Into A Musical Symphony
KFC Turns Urban Legend Into Crispy Storytelling
Dunkin’ Turns Its Coffee Packaging Into a Home in Clever New Campaign
Fun Stuff to Click On
Kodak Debuts the Charmera, a Mini Digital Keychain Camera
Pop Mart Brings Chucky to Blind Boxes, Blending Horror and Nostalgia
Swatch Fires Back at Trump’s Tariffs With a Provocative Limited Edition Watch
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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