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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week felt like a throwback and a leap forward at the same time. Facebook is dusting off the poke, Instagram finally shows up on iPad (with Reels front and center, of course), and LinkedIn is getting serious about recruiter scams. Meanwhile, Netflix is letting you clip your favorite moments, Threads is going long-form, and Adobe is putting Premiere in your pocket.

On the brand side, Nike is questioning its own iconic slogan to speak to Gen Z’s doubts, and Head & Shoulders is turning cracks into gold. Plus: a $1,000 Lego Death Star, plush IKEA meatballs, Crocs you can strap to your phone, and a timelapse rebuild of Kowloon Walled City you won’t want to miss.

And a quick note: we know the ads aren’t what you’re here for, but they keep this newsletter free (and pay for our editors). So, as always, we really appreciate you, your clicks, and your support. 

Let’s go!

Geoff

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

Drop 001 is now available and follow the ritual on IG 🙏

🌤️ This week on WeRSM:

• Instagram Tests Picture-in-Picture Viewing for Reels

• Facebook is Trying to Make ‘Pokes’ Happen Again

• Instagram Finally Comes to iPad, With Reels Front and Center

• Netflix Lets Users Create and Share Their Own Highlight Clips

• LinkedIn Cracks Down on Hiring Scams With Recruiter Verification

• Adobe Premiere Comes To iPhone, And It’s Free

• Threads Challenges X With Free 10K Character Posts and Prominent Links

🌎 News from around the web:

• What Is A Good Instagram Engagement Rate?

• Captions rebrands as Mirage to expand into AI-Powered video research

Creative Campaigns we ❤️

• Head & Shoulders Turns Cracked Sports Court Into Golden Kintsugi Artwork

• Nike Addresses Gen Z's Doubts With 'Why do It?'

Fun Stuff to Click On

• Crocs Launches Customizable Smartphone Case Inspired by Its Iconic Clogs

• IKEA Turns Its Iconic Meatballs Into Collectible Plush Keychains

• Lego Unveils $1,000 Death Star, Its Most Expensive Set Ever

• Stop guessing what your hourly rate should be

• The power of humor, positivity, and resilience

• Watch a Timelapse of the Notorious Kowloon Walled City Rebuilt in Minecraft

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