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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

Social platforms are quietly shifting from distribution engines to experience curators, and I’m here for it.

This week, Instagram adds long-awaited comment editing (with limits), while creators like Ruby Reid show what happens when AI takes over the backend without anyone noticing.

YouTube is now protecting “the vibe” of livestreams by holding back ads at peak moments, even as it reminds us that not everything (looking at Story reposts) is designed to boost reach.

Meanwhile, one bold $5K experiment is reigniting the age-old debate: are billboards even playing the same game anymore?

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• Instagram Finally Lets You Edit Your Comments (With A Catch)

• Influencer Ruby Reid Is Running Her Instagram With AI, And You Can’t Tell

• YouTube Will Hold Back On Ads During Livestream to “Protect the Vibe”

• Instagram Says Reposting To Stories Won’t Boost Your Reach

• Reddit Plugs Into Hubspot To Bring Marketers Closer To Real Conversations

• This $5K Test Claims Social Is 2,500x More Effective Than Billboards

Creative Campaigns we ❤️

• Chupa Chups Turns Packaging Frustration Into Lucha Libre Wrestling Masks

• Fortnite "Dinner Assassin" Brings Teens Back To The Dinner Table

Fun things to click on 👀

• WhatsApp Teams Up with Arsenal to Turn Group Chats Into Fan Communities

• The Amazon Unveils Its First-Ever Visual Identity Designed From The Curves Of Its River

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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