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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

Apple wants to simplify the creator economy. OpenAI might be creeping even closer to our bodies. YouTube is tightening the rules around kids and Shorts. And Digg, yes, that Digg, is back with a not-so-subtle mission: fix what Reddit (and AI-driven feeds) broke.

Meanwhile, brands continue to prove that creativity doesn’t need permission. Sephora puts Tabasco on lips. Heineken turns the London Underground into a Dry January joke. An Indian soda embraces full absurdity. And Equinox uses AI not to impress… but to unsettle.

From product ideas that feel oddly obvious (hello, ketchup-ready fries) to cameras that let you time-travel through aesthetics, this week’s stories all orbit the same question:
Are we shaping technology and culture, or just reacting to them?

The ads are what keeps this newsletter free. You know what to do click 👀

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• Apple Launches Creator Studio, an All-in-one Bundle For Creators

• You Might Soon Get an OpenAI Ear Wearable

• Youtube Gives Parents A New Way To Block Kids From Watching Shorts

• Digg Is Back And It Wants to Fix What Reddit (and AI) Broke

Creative Campaigns we ❤️

• Sephora Teams Up With Tabasco To Create A Spicy Lip Gloss

• Heineken Hijacks the London Underground to Celebrate Dry January

• This Indian Drink Just Dropped a Completely Absurd Campaign, and It’s Brilliant

• Equinox Subverts AI With a Brilliant, Unsettling Ad Campaign

Fun Stuff to Click On

• The Fujifilm Instax Mini Evo Lets You Shoot From the 1930s to the 2020s

• Heinz Invents a Fries Box With a Built-In Ketchup Compartment

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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Someone just spent $236,000,000 on a painting. Here’s why it matters for your wallet.

The WSJ just reported the highest price ever paid for modern art at auction.

While equities, gold, bitcoin hover near highs, the art market is showing signs of early recovery after one of the longest downturns since the 1990s.

Here’s where it gets interesting→

Each investing environment is unique, but after the dot com crash, contemporary and post-war art grew ~24% a year for a decade, and after 2008, it grew ~11% annually for 12 years.*

Overall, the segment has outpaced the S&P by 15 percent with near-zero correlation from 1995 to 2025.

Now, Masterworks lets you invest in shares of artworks featuring legends like Banksy, Basquiat, and Picasso. Since 2019, investors have deployed $1.25 billion across 500+ artworks.

Masterworks has sold 25 works with net annualized returns like 14.6%, 17.6%, and 17.8%.

Shares can sell quickly, but my subscribers skip the waitlist:

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_{*Per Masterworks data. Investing involves risk. Past performance not indicative of future returns. Important Reg A disclosures: masterworks.com/cd}

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏