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šŸ†• on "the dump" / by We are Social media

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WeRSM
August 25, 2025

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Hi friend šŸ‘‹šŸ¼ and welcome to this weekā€™s edition of ā€œthe dump.ā€

This week on WeRSM, weā€™re tracking the latest platform moves and the quirkiest creative launches shaping social. From Instagram testing screenshots as an engagement metric and TikTok reinventing campus connections, to YouTube Music celebrating a decade with new features, the updates keep coming fast.

Weā€™ve also spotted some brilliant brand plays, from McDonaldā€™s linking sauce prices to the stock market, to Fiji giving Wilson (yes, the Cast Away volleyball) a happily-ever-after. And as always, weā€™ve got fun finds, oddities, and creative inspiration to keep your scroll fresh.

And one quick note: we know the ads arenā€™t what youā€™re here for, but they keep this newsletter free (and pay for our editors). So, as always, we really appreciate you, your clicks, and your support. 

Letā€™s go!

Geoff

DRINK COFFEE LIKE YOU MEAN IT.

Kā€™WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

šŸ“Š Stat of the Day: TikTok adoption for users 45 and up has grown by 1200% from 2019 to 2025 (Source: Emarketer)

šŸŒ¤ļø This week on WeRSM:

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šŸŒŽ News from around the web:

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