• WeRSM
  • Posts
  • 🆕 on "the dump" / by We are Social media

🆕 on "the dump" / by We are Social media

Author

WeRSM
September 15, 2025

In partnership with

❤️ Love it? ♻️ Share it.

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week brought a mix of product updates, fresh integrations, and a few surprising plays from the big names in tech.

Instagram is giving users more control with pinned comments, YouTube broke records with its first exclusive NFL stream, and Apple doubled down on thinness and glass in its September event. Meanwhile, Spotify finally delivered lossless audio, Reddit is testing in-app reading, and X pulled back the curtain on what really drives post reach.

And because social isn’t just about features but about feeling: new emojis (yes, Bigfoot) are on the way, a startup just raised $14M to fight loneliness, and Firefox wants you to shake your iPhone to get a summary.

From clever campaigns to AI’s leap into cinema, here’s everything you need to catch up on this week in social, culture, and creativity.

Have you had coffee yet?

Geoff

📊 Stat of the Day: ChatGPT has 700 million weekly active users as of August 2025 (Source: CNBC)

🌤️ This week on WeRSM:

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

🌎 News from around the web:

Creative Campaigns we ❤️

You’re invited to the world’s largest email marketing conference.

Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.

What you can expect:

  • Keynote Speakers: Nicole Kidman, Amy Porterfield & more!

  • The latest digital trends in email marketing & how to increase performance.

  • Networking opportunities - each day!

  • Dj’s, dance contests (judged by Lance Bass, yes for real), breaking world records & MORE!

Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

  • Turn boring docs into visual masterpieces

  • Save hours with AI-powered automation

  • Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

CTV ads made easy: Black Friday edition

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Still here? THANK YOU, and see you next week or anytime on wersm.com!