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🆕 on "the dump" / by We are Social media

🆕 on "the dump" / by We are Social media

WeRSM
September 15, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week brought a mix of product updates, fresh integrations, and a few surprising plays from the big names in tech.

Instagram is giving users more control with pinned comments, YouTube broke records with its first exclusive NFL stream, and Apple doubled down on thinness and glass in its September event. Meanwhile, Spotify finally delivered lossless audio, Reddit is testing in-app reading, and X pulled back the curtain on what really drives post reach.

And because social isn’t just about features but about feeling: new emojis (yes, Bigfoot) are on the way, a startup just raised $14M to fight loneliness, and Firefox wants you to shake your iPhone to get a summary.

From clever campaigns to AI’s leap into cinema, here’s everything you need to catch up on this week in social, culture, and creativity.

Have you had coffee yet?

Geoff

📊 Stat of the Day: ChatGPT has 700 million weekly active users as of August 2025 (Source: CNBC)

🌤️ This week on WeRSM:

Instagram Will Now Let You Pin Your Own Comments
YouTube’s First Exclusive NFL Broadcast Draws Record 17M Viewers
Apple’s September Event: Thinness, Glass, and the Future of the iPhone
CapCut Adds LinkedIn Integration to Streamline Video Sharing
Firefox Launches ‘Shake to Summarize’ on iPhones
Bigfoot, Orcas, And Treasure Chests: The Next Wave Of Emojis Is Here
Clyx Raises $14M To Tackle The Loneliness Epidemic
Spotify Finally Delivers Lossless Streaming For Premium Users
Reddit Is Testing In-App Article Reading
X Shares Insights Into Key Factors That Dictate Post Reach

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

Drop 001 is now available and follow the ritual on IG 🙏

🌎 News from around the web:

How to turn off autoplay on your social media feeds
16 Facebook Statistics to Know for 2025
Social media is the new search engine
Tips That Actually Help Boost Visibility on TikTok

Creative Campaigns we ❤️

Heinz Just Revealed Its Logo Was Hiding on Boxes of Fries All Along
OpenAI Unveils Critterz: The First AI-Gen Animated Film Heading to Cannes
Google Mocks Apple Over iPhone 17 In Absurd New Ad

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