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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

Instagram is losing it.

On one hand, the platform is cracking down on Content Aggregators in the name of originality. On the other, it’s testing features that make it easier than ever to remix someone else’s content. Control vs. creativity, ownership vs. participation, Instagram is trying to have it both ways.

Meanwhile, Friendster Is Back… and forcing people to connect in real life. No algorithm, no discovery, no content feed. Just proximity. It sounds almost absurd which is exactly why it might be onto something.

And then there’s Fox, casually imagining a world where the U.S. wins the 2026 World Cup. Pure fantasy. But also a reminder that the best marketing doesn’t sell reality, it sells belief.

Are you ready for this?

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• Instagram Cracks Down On Content Aggregators To Boost Originality

• Snapchat Turns Ads Into Conversations With AI Sponsored Snaps

• TikTok Is Going Back To School With Campus Hub

• Instagram Adds “AI Creator” Labels to Boost Transparency

• Friendster Is Back, But You Can Only Connect IRL

• Instagram’s “Swap” Lets You Replace Text on Anyone’s Reels

Creative Campaigns we ❤️

• British Airways Turns the NYC Subway Into a Full-On Flight Experience

• This Wild Ad Imagines The US Winning The 2026 World Cup

Fun things to click on 👀

• Spotify Introduces “Verified By Spotify” To Separate Human Artists From AI

• M&M’s Turns The Devil Wears Prada’s Cerulean Monologue Into A Collectible Drop

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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See you next week 🖤