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🆕 on "the dump" / by We are Social media

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WeRSM
September 29, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week the social world feels like it’s speeding up, and getting weirder.

Meta dropped Vibes, a TikTok-style feed where every clip is AI-generated (yes, it’s as messy as it sounds), while Facebook Dating is now offering an AI “wingman.” Meanwhile, Instagram crossed a jaw-dropping 3 billion users and is testing new ways to control your feed.

Beyond the headlines, we dig into how culture is reshaping advertising, share practical tips on boosting LinkedIn video engagement, and even show you how to make sure WeRSM shows up in your Google search results. And as always, we’ve rounded up the best creative campaigns, from Duolingo sumo battles to Columbia’s absurdist outdoor ads, plus a little fun to click on for your weekend.

Have you had coffee yet?

Geoff

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🌤️ This week on WeRSM:

🌎 News from around the web:

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Creative Campaigns we ❤️

Fun Stuff to Click On

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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