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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week has been crazy. Imagine this: Instagram is looking to introduce “Reposts”, Shorts is bringing Veo 3 AI generation to its app, Reddit Community Intelligence sets to redefine what “social listening” even means and Own, a new social app set to make TikTok small is launching. Crazy!

Are you even ready for this?

Of course we also have stories from our writers, a few links from around the web, and, of course, a lot of fun stuff to click on.

As always, we really appreciate you and your support.

Let’s go!

Geoff

🌤️ This week on WeRSM:

1. Instagram Is Testing Reposts -The feature allows users to reshare content directly to the Feed, even your own posts.

2. WhatsApp Is Officially Getting Ads, But Not In Your Chats (Yet) - WhatsApp will now display sponsored content within its Status feature.

3. Threads Is Testing A “Mark As Spoiler” Feature - users can hide text and images marked as spoilers giving audiences the choice to opt in.

4. Adobe Brings Firefly’s Generative AI Tools to Mobile - The move makes it easier than ever for creators to generate and edit content on the go.

5. Own: A New Social App Wants to Tokenize the Creator Economy - Think TikTok, but for the Web3 era and a twist: creators get paid in crypto from day one.

6. Reddit’s New AI Product Helps Brands Decode and Join the Conversation - It’s called Reddit Community Intelligence and it could be a game changer

7. Meta Is Turning All Facebook Videos Into Reels - “In the coming months,” all videos on Facebook, regardless of length, will be published as Reels.

8. YouTube Is Plugging Veo 3 AI Videos Directly Into Shorts - this means higher-quality AI videos with better visuals, sound, and editing capabilities

9. Meta x Oakley Smart Glasses Are Here - The Oakley Meta HSTN is a limited-edition drop priced at $499 and available for preorder starting July 11th

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🌎 News from around the web:

1. TikTok launched new AI-powered ad creation tools.

2. 15 Trending Songs on TikTok in 2025 (+ How to Use Them)

3. From Hype to Sip: How Drop Culture is Reshaping Food and Drink Branding

4. TikTok’s U.S. ban got another extension

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😁 Fun stuff to click on:

1. “Make The Logo Bigger”: Canva

2. This camera turns photos into poems

3. Decode the shades behind brand success in 2025

4. What happens when our brain goes blank

5. Is now the right time to freelance?

6. What happens when strangers talk to each other for 30 minutes?

Marketing ideas for marketers who hate boring

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