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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

I’m very excited because on of my favorite platforms just added one of my favorite features, or rather a feature that helps measuring the impact of one of my favorite things I do on social: commenting! (that’s LinkedIn btw, more on that below)

There’s also some very interesting and exciting news from TikTok (will we finally get a decent desktop experience?) and Instagram who is exploring a true TikTok competitor…

You may not be as excited as I am yet, but you will be, I know it. 🫠

Let’s go!

Geoff

📊 Stat of the Day: ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. (Source: Similarweb)

🌤️ Today on “the dump”

1. 🧮 LinkedIn rolled out impression counts on comments

2. 📫 Instagram is testing AI-based tasks based on DMs

3. 🖥️ TikTok is revamping its desktop platform to rival YouTube

4. 📼 Instagram is be exploring a separate Reels app

5. 🤝 LinkedIn is testing an alternate Connections-only update feed

6. 🗣️ Grok has a voice (mode) now

Read time: 6 minutes

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🧮 LinkedIn rolled out impression counts on comments

The new insight allows users to see how many people were reached with their activity. Important to note that the count is non-unique and the user’s own views are counted toward the impression count.

📫 Instagram is testing AI-based tasks based on DMs

The new feature would allow users to create a task within its DM options that enables the user to initiate a simple action based on the content of a message.

🖥️ TikTok is revamping its desktop platform to rival YouTube

he social media platform rolled out several new features to accompany the expansion, including a new Explore page and a way to organize videos into custom categories.

📼 Instagram is be exploring a separate Reels app

The app would be more of a direct replica of TikTok, opening to a full-screen, scrolling display of short-form videos. Longer Reels would also play a key consideration in the new app.

🗣️ Grok has a voice (mode) now

xAI’s latest update to the AI model gives Grok voice conversation mode to X Premium+ or SuperGrok subscribers. The update comes after downloads of the standalone Grok app have risen 10x in the week following the Grok 3 launch.

🤝 LinkedIn is testing an alternate Connections-only update feed

The new feature gives users an option to switch to a separate tab of a feed of only updates from people in their first degree network.

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