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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
April 06, 2026
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
There’s a clear tension running through everything this week: control vs. convenience.
On one side, platforms like LinkedIn and AI tools are getting closer than ever to our data, devices, and daily habits. On the other, creators are getting sharper tools to experiment, schedule, and shape how they show up.
Meanwhile, brands are doing what they do best when it works: turning constraints into creativity, rituals into interactions, and everyday objects into conversation starters.
Also: Coachella in 4K and coffee brands behaving like sneakers. Make of that what you will.
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
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🌤️ This week on WeRSM:
LinkedIn Might Be Silently Spying On You and Your Computer
Instagram Lets Creators Schedule Trial Reels
Google Will Let You Change Your Gmail Address
Cash App Turns Splitting Money Into A “Buy Now, Pay Later” Moment
Anthropic Pushes Claude Deeper Into Windows Integration
Creative Campaigns we ❤️
Coca-Cola Turns a Stadium Ban Into a Red Visual Illusion
With The Clinker Heineken Turns “Cheers” Into a Matching Tool
The EggPhone Cover Turns Your Phone Into an Egg Cup
Fun things to click on 👀
YouTube Is Turning Coachella Into a 4K, Multi-Screen Experience
Capsule Coffee Is Having Its Streetwear Moment
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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