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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
November 17, 2025
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
If this week shows anything, it’s that every platform is experimenting,fast.
TikTok introduces a new broadcast format. Reddit rethinks ads by making them playable. Meta kills the Like and Comment buttons that once defined social interaction across the web. OpenAI refreshes ChatGPT with GPT-5.1 and new personalities. And in an unexpected comeback, Jack Dorsey brings back Vine with one big rule: absolutely no AI.
It’s a fascinating contrast, some tools becoming more automated, some becoming more human, and all of them trying to figure out what the next era of social should feel like.
The ads are what keeps this newsletter free. You know what to do *click* 👀
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
📊 Stat of the Day: 41% of consumers say viewing both social media videos and streaming services count as “watching TV.” (Source: Deloitte) |
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🌤️ This week on WeRSM:
TikTok Launches “Bulletin Board,” Its Own Take on IG’s Broadcast Channels
Reddit Launches Interactive Ads That Let Users Play, Participate, and Explore
Meta Is Retiring Its Like and Comment Buttons for Third-Party Websites
OpenAI Releases GPT-5.1 With New Personalities and Smarter Chat
Jack Dorsey Brings Back Vine With One Big Twist: AI Is Banned
ChatGPT Group Chats Are Here
Creative Campaigns we ❤️
Apple TV's New Visual Identity Was Shot Entirely in Glass, with Zero CGI
Guinness’ “Guinnbrella” is A Tiny Umbrella Designed to Protect Your Pint
Heinz Turns Its Tomatoes Into 34 Athletes For the Chinese National Games
Fun Stuff to Click On
Apple Launches Digital ID, Letting You Carry Your Passport in Apple Wallet
Disney Signs a Christmas Short Film Where Imagination Becomes the Greatest Gift
Still here? THANK YOU, and see you next week or anytime on wersm.com!
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DRINK COFFEE LIKE YOU MEAN IT.
K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏
