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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week feels like a quiet reset moment for the internet.

Follower counts matter less. AI content is everywhere, and not always in a good way. Platforms are tightening controls, adding friction, and experimenting with features that feel less about growth-at-all-costs and more about how people actually behave online. From age checks and health-dedicated AI spaces to smarter ad automation and oddly comforting $4 hardware, the signal is clear: the era of “just ship it” social is ending.

At the same time, brands are doing what platforms can’t: creating culture. Whether it’s Heineken turning annoying voice notes into a reason to meet IRL, or Dove borrowing the emotional language of Bridgerton to reframe body care, the best ideas this week aren’t louder, they’re smarter, more human, and a little more intentional.

The ads are what keeps this newsletter free. You know what to do click 👀

Let’s dive in ↓

Have you had coffee yet? ☕️

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🌤️ This week on WeRSM:

• Follower Counts Have Never Mattered Less

• 1 in 5 YouTube Shorts Is Now AI Slop

• Can 'Tangle' Fix the ‘Terrible Devastation’ of Social Media?

• IKEA's $4 Charger Is The Kind Of Product That Quietly Makes Sense

• Reddit Launches AI-Powered Max Campaigns to Automate Ad Performance

• Meta Pauses International Expansion Of Its Ray-Ban Display Glasses

• Roblox Now Requires Age Checks To Access Chat

• WhatsApp Rolls Member Tags, More New Group Chat Features

• OpenAI Launches ChatGPT Health, A Dedicated Space For Medical And Wellness Conversations

Creative Campaigns we ❤️

• Dove Launches a Bridgerton-Inspired Body Care Collection

• Heineken Transforms WhatsApp Vocal Messages Into Free Beer

Fun Stuff to Click On

• Wordle Is Nearly Impossible to Lose If You Use These 5 Words

• LEGO SMART Bricks introduce a new way to build

• You Might Soon Be Able to Play Mini Games Inside Threads DMs

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏