- WeRSM
- Posts
- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
March 10, 2026
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
The thing with the internet is that it’s made of those tiny moments that change everything.
A tweak to how your Instagram grid looks. A messaging app quietly testing paid features. A post that suddenly turns into a product recommendation.
This week, platforms are once again reshaping how we experience social. Instagram is giving creators more control over their profiles, WhatsApp might be inching toward a premium tier, and X is experimenting with ads that try to feel less like ads and more like natural extensions of conversation.
Meanwhile, brands continue to prove that great ideas don’t need complicated tech to travel. Guinness transforms humble beer mats into selfie frames for match day, Chupa Chups turns a long-running packaging joke into an intentionally “impossible” lollipop, and McDonald’s finds advertising gold inside the messy reality of our camera rolls.
And in the fun corner of the internet: The Salvation Army has just opened the first digital thrift store inside Roblox.
Let’s dive in ↓
Have you had coffee yet? ☕️
Geoff
The ads are what keeps this newsletter free. You know what to do click 👀
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
The share of Gen Z who say they’re more likely to rely on TikTok than Google fell from 8% in 2024 to 4% in 2026. (Source: Adobe Express) |
|---|
🌤️ This week on WeRSM:
Instagram Finally Lets You Edit Grid Thumbnails
WhatsApp Might Soon Put Some Features Behind a Subscription
X Tests a New Ad Format That Turns Posts Into Product Recommendations
Creative Campaigns we ❤️
Guinness Turns Beer Mats Into Selfie Frames for Match Day
Chupa Chups Launches an “Impossible” Lollipop to Tease Its New Packaging
McDonald’s Turns Smartphone Camera Rolls Into Advertising
Fun things to click on 👀
The Salvation Army Opens the First Digital Thrift Store on Roblox
Gen Z Is Fueling an iPod Comeback
Still here? THANK YOU, and see you next week or anytime on wersm.com!
Master ChatGPT for Work Success
ChatGPT is revolutionizing how we work, but most people barely scratch the surface. Subscribe to Mindstream for free and unlock 5 essential resources including templates, workflows, and expert strategies for 2025. Whether you're writing emails, analyzing data, or streamlining tasks, this bundle shows you exactly how to save hours every week.
DRINK COFFEE LIKE YOU MEAN IT.
K’WA is a capsule coffee club for people who take coffee seriously. Specialty-grade coffees, sourced worldwide and crafted for the Nespresso Original system.
88% resolved. 22% loyal. Your stack has a problem.
Those numbers aren't a CX issue — they're a design issue. Gladly's 2026 Customer Expectations Report breaks down exactly where AI-powered service loses customers, and what the architecture of loyalty-driven CX actually looks like.