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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week, the boundaries of “social” shifted again.

Instagram is getting more transparent, offering professional accounts competitive insights once reserved for brands with big budgets.

Denmark is testing a radical legal idea: that your face, like your music or writing, might deserve copyright protection.

And from the founder of Foursquare comes BeeBot, a new social audio guide that turns physical spaces into living feeds of conversation and discovery.

Together, these moves redefine what it means to connect online. Social is no longer confined to screens or profiles, it’s spilling into the streets, the laws, and even the way AI interprets who we are. It’s not just about sharing anymore. It’s about reclaiming control.

The ads are what keeps this newsletter free. You know what to do *click* 👀

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

🌤️ This week on WeRSM:

• Instagram Adds Competitive Insights for Professional Accounts

• Facebook Groups Can Now Go Public Without Exposing Members’ Private Posts

• Denmark Wants to Copyright Your Face, and It Might Change Everything for AI

• WhatsApp Finally Launches Its Long-Awaited Apple Watch App

• Google Maps Just Got an AI Makeover with Gemini

• YouTube Adds Paid vs. Organic Metrics and New AI Tools For Creators

• Foursquare’s Founder Launches BeeBot, The App That Talks to You About Your Neighborhood

• Spotify Finally Gives You Weekly Listening Stats

• Meta Reportedly Earns 10% of Its Revenue From Scam Ads

Creative Campaigns we ❤️

• The Happy Meal Turns White to Help Kids Draw Their Emotions

• Burger King Turns Kids’ Meal Toys Into a Powerful Anti-Bullying Message

Fun Stuff to Click On

• PSG Unveils Limited-Edition Astro Boy Sculptures

• StockX Launches $1 Auctions

• A 6-Pound iPhone Case to Cure Smartphone Addiction

• Tinder Wants to Use AI to “Get to Know You Better”

• Lego Boldly Goes Where It’s Never Gone Before: The $400 Star Trek USS Enterprise Set

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏