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🆕 on "the dump" / by We are Social media

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WeRSM
January 13, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” I’m sure you all have the same question: will TikTok be banned in the US?

Well I have asked my network and I have to say, I was very surprise that almost half of the people I asked do think it will end with a ban… even friends who actually work for TikTok!

What do you think, will TikTok end up being banned in the US?

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OK, in the meantime, let’s focus on what’s actually happening: Bluesky is still growing at the speed of light, X is about to update its algorithm and Meta is ending its 3rd party fact-checking program. Fun.

Let’s go!

Geoff

🌤️ Today on “the dump”

  1. 🐌 Bluesky’s massive growth from the X exodus is slowing down

  2. 🧮 An X algorithm update is coming

  3. ⏱️ The Best Time to Post on Instagram in 2025

  4. ✅ Meta is ending its third-party fact-checking program

  5. 💬 X added Grok-powered question prompts to posts

  6. ✏️ Threads is testing the ability to add a display name & a profile cover photo

Read time: 5 minutes

📊 Stat of the Day: 2 in 3 shoppers agree that TikTok makes them feel connected to the story behind the brands and product. (Source: TikTok)

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🐌 Bluesky’s massive growth from the X exodus is slowing down

The app’s growth surged from 9+ million users to north of 20 million in November. But the app grew less than 10% MoM in December.

🧮 An X algorithm update is coming

According to Elon Musk, the tweak to the algorithm will prioritize “informational and entertaining content.” What exactly does that look like? Content that maximizes “unregretted user-seconds.”

⏱️The Best Time to Post on Instagram in 2025

Buffer analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

✅ Meta is ending its third-party fact-checking program

Instead, the company will rely on a Community Notes model, similar to X, that uses community-sourced feedback to moderate content.

💬 X added Grok-powered question prompts to posts

The AI-powered suggestions appear as pre-written questions that users can click on to prompt the query to xAI’s Grok chatbot, which then analyzes the post & provides answers.

✏️ Threads is testing the ability to add a display name & a profile cover photo

The two features are not currently available to the public, but would be a major change to set the platform aside from Instagram and give users more freedom over their identity on the app.

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