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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” As the year ends, I wanted to thank you for being a regular reader. This newsletter would not be much without you and we all truly appreciate you.

I’d also like to thank the super cool people of TANGO who supports us every week and allow us to reach more people like you.

Now, are you ready for this week’s news?

Cheers,
Geoff

🌤️ Today on “the dump”

1. 📸 Instagram tests a way to show you Story Highlights you didn’t get a chance to see

2. 🎞️ YouTube is testing a new Shorts search bar to find related long-form videos

3. 💰 X raises Premium Plus subscription pricing by almost 40 percent

4. 🏦 BlueSky will soon add subscriptions and monetization

5. ♻️ Threads will let you reshare pictures without the original post

6. 📟 LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools

7. 🍔 McDonald’s launches Evangelion collaboration in Japan

Read time: 7 minutes

📸 Instagram tests a way to show you Story Highlights you didn’t get a chance to see

Unseen Story Highlights from a user’s mutual followers at the end of the Stories tray, which is the area at the top of your feed where you see Stories from your friends.

🎞️ YouTube is testing a new Shorts search bar to find related long-form videos

The feature is currently available on a limited number of Shorts, though user reception has already been mostly negative, with users complaining it obstructs the videos and is unnecessary.

💰 X raises Premium Plus subscription pricing by almost 40 percent

Prices are increasing in multiple regions to help support ad-free browsing and revenue-sharing payouts. Current subscribers will not receive any grandfathered rates.

🏦 BlueSky will soon add subscriptions and monetization

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. Rose Wang shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

♻️ Threads will let you reshare pictures without the original post

You’ll be able to add your own text alongside the reshared media, which will include a credit to the creator.

📟 LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools

LinkedIn is chasing after the deep pockets of B2B brands with its own AI-powered campaign tool Accelerate.

 🍔 McDonald’s launches Evangelion collaboration in Japan

The collab includes exclusive transforming figures unlike anything anyone may have in their Evangelion collection.

📅 Social Media Calendar For Every Holiday of 2025
(+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.