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🆕 on "the dump" / by We are Social media

🆕 on "the dump" / by We are Social media

WeRSM
April 07, 2025

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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” We have A LOT of news to share this week.

TikTok got another extension. Will Amazon buy it? Who knows, at this point, investing on TikTok is like gambling.In the meantime, everyone is coming for it, YouTube Short, Reels, all the apps are trying to win over disgruntled TikTok users.

Alright, this week we have a couple of amazing campaigns we reviewed as well. The PETA one is 🔥

Remember, we have moved things around and there are 3 new sections, so make sure you scroll all the way to the end!

This week on WeRSM – Big news as we are relaunching our website with a whole new design and identity. This is a slow roll and you are among the first ones to see it 👀
News from around the web – these are important news on social media and digital marketing that we find while digging around the web
Fun stuff to click on – that’s all the things that we love but might not be directly related to social media, but you still should definitely check them out.

I can’t wait to see what you click on 😁

As always, we really appreciate you and your support.

Let’s go!

Geoff

📊 Stat of the Day: 9 in 10 customers worldwide use social media to keep up with trends and cultural moments. (Source: Sprout Social)

🌤️ This week on WeRSM:

💔 Engagement Rate is a Broken Metric
We don’t live in a follower-first world anymore. The social graph is pretty much dead. Now everything is built around an interest graph.
👀 YouTube Shorts is Coming for TikTok With New Editing Features
There are five new tools, including a revamped video editor that provides similar editing features to those already found on competing platforms like TikTok and Reels.
👨‍🎤 TikTok Quietly Launches ‘TikTok For Artists’
An insights platform designed to help artists build their careers with TikTok. The platform is currently being tested in Australia, New Zealand, Japan, Korea, and Indonesia.
📱iOS 18.4 is Here, and It’s Coming With 8 New Emoji
Aside from the new emoji iOS 18.4 also brings Sketch Style in Image Playground, enhancements to better organize and filter your library in Photos, recipes in News+ and the usual bug fixes and security updates.
👩‍❤️‍💋‍👨 Tinder’s New AI Game Wants to Rate Your Flirting Skills
The game, powered by OpenAI, will be running for a week as it drops users into fictional flirty scenarios where they choose how to respond. The AI then evaluates their moves.
💩 PETA: “Being Vegan is Good Sh*t”
Forget shocking images and guilt-tripping campaigns. To convince the general public to go vegan, PETA UK is switching up its usual tone, telling them how “Being Vegan is good sh*t.”

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🌎 News from around the web:

Social Media Image Sizes in 2025: Guide for 9 Major Networks
Instagram’s separate Edits app is coming soon (for free)
YouTube adds new creator tools including AI-generated hook ideas
TikTok Adds Alt Text for Still Image Posts

Let’s get serious