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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” It’s beautiful and ☀️ outside, the birds are singing, the trees are blooming and social media is still the most important channel in your marketing mix ✨

This week we cover everything from why and how you need to rethink engagement to new features across Bluesky, Adobe and Instagram (who finally launched Edits!). We also are looking at some really fun campaigns and interesting tidbits from across the web.

I’m excited and I can’t wait to see what you click on 😁

As always, we really appreciate you and your support.

Let’s go!

Geoff

📊 Stat of the Day: Up to 61% of Gen Z and Millennials trust influencers they follow as much as personal friends. (Source: Morning Consult)

🌤️ This week on WeRSM:

1. 🤔 Brands Need to Rethink Engagement Beyond the Feed

2. 🎬 Edits, Instagram’s CapCut Clone is Finally Here

3. ✅ BlueSky Will Do ‘Verified’ Profiles Differently

4. 🐘 YouTube Was Born 20 Years Ago With THIS Video

5. 🔎 ChatGPT Brings “Deep Research” to Free Users

6. 🖼️ Adobe’s New App Lets You Digitally Sign Your Artwork for Free

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🌎 News from around the web:

1. Instagram Experiments With Collaborative Stories Feature

2. 7 Best Free Hashtag Generators in 2025

3. 7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

4. Meta added new features to Meta Verified

5. Microsoft made an ad with generative AI and nobody noticed

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😁 Fun stuff to click on:

1. NEW: Learn Chess on Duolingo

2. Pizza Hut Now Sells ”Pizza Caviar”

3. “Creativity helps connect people”

4. The state of creative agencies in 2025

5. Opportunity v FOMO

6. Tinder Lets You Dump More Than Just Your Ex

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