In partnership with

❤️ Love it? ♻️ Share it.

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

It’s that strange week where time doesn’t exist, Slack is quiet, and everyone is “working” but no one is working.

So we kept this one light.

A few platform shifts worth clocking (RIP Messenger desktop, hello Oscars on YouTube), a TikTok deal that closes a long-running saga, and Adobe continuing to quietly reshape how creatives work.

Plus: sneakers inspired by chips, coffee packs turned into houses, and an Airbnb that lets you sleep inside a camera lens, because why not.

Consider this your low-stakes, high-vibes read before 2026 loading screens disappear.

Let’s get into it.

The ads are what keeps this newsletter free. You know what to do click 👀

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

A big 2026 starts now

Most people treat this stretch of the year as dead time. But builders like you know it’s actually prime time. And with beehiiv powering your content, world domination is truly in sight.

On beehiiv, you can launch your website in minutes with the AI Web Builder, publish a professional newsletter with ease, and even tap into huge earnings with the beehiiv Ad Network. It’s everything you need to create, grow, and monetize in one place.

In fact, we’re so hyped about what you’ll create, we’re giving you 30% off your first three months with code BIG30. So forget about taking a break. It’s time for a break-through.

Start building for 30% off today.

🌤️ This week on WeRSM:

• Facebook Messenger’s Desktop App Is Officially Dead

• YouTube will stream the Oscars Exclusively Beginning in 2029

• TikTok Agrees to Deal That Cedes Control of U.S. Business

• Adobe Firefly Adds Prompt-Based Video Editing

Creative Campaigns we ❤️

• Lay’s Turns Its Iconic Flavors Into Sneakers With Saucony

• Dunkin’ Turns a Coffee Pack Into a Home And Builds an Entire World With It

Fun Stuff to Click On

• Airbnb Invites You to Sleep Inside The Lens Lodge With a Breathtaking View

Still here? THANK YOU, and see you next week or anytime on wersm.com!

Easy setup, easy money

Your time is better spent creating content, not managing ad campaigns. Google AdSense's automatic ad placement and optimization handles the heavy lifting for you, ensuring the highest-paying, most relevant ads appear on your site.

Earn with Google AdSense

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏