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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

We’re a week after the “TikTok ban” (how long does an app need to be offline to justify calling it a ban btw?) and the app has yet to make it back onto the App Store. And now people have started selling “TikTok phones” - read a phone that has the TikTok app installed” for thousands of dollars…. the world has gone nuts, right? 🙃

Ok, now let’s look at what else is happening, shall we?

Let’s go!

Geoff

📊 Stat of the Day: US daily active users on TikTok-competitor RedNote (Xiaohongshu) declined by 54% the day after enforcement of TikTok’s ban was put on hold. (Source: Similarweb)

🌤️ Today on “the dump”

1. ⏱️ Instagram expanded max Reels length to 3 minutes

2. 🎥 X finally launched its dedicated video tab

3. ⬆️ Bluesky and X both launched new vertical video feeds

4. ✏️ Threads has added a ‘markup’ option to reshared images

5. 🎬 Instagram is adding its own standalone video editing app

6. ✏️ Threads has added a ‘markup’ option to reshared images

7. 🗓️ Threads is launching a post scheduler & mobile insights

8. 😎 Instagram shared key factors its algorithm prioritizes

Read time: 7 minutes

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⏱️ Instagram expanded max Reels length to 3 minutes

Historically, it had only been 90 seconds, but the move seems to be in an effort to compete with TikTok and respond to key feedback from creators

🎥 X finally launched its dedicated video tab. 

Replacing the "Communities" tab in the navigation bar, this update aligns with X's push to become a "video-first" platform, following a 40% year-over-year increase in video views.

⬆️ Bluesky and X both launched new vertical video feeds 

The US-based social media platforms introduced them in the midst of the uncertainty around TikTok’s presence in the US, and make it easier for users to discover video in the apps.

✏️ Threads has added a ‘markup’ option to reshared images

Users will see the new option when they go to reshare a post, with the ability to highlight certain elements of an image, write over it, and more before reposting.

🎬 Instagram is adding its own standalone video editing app.

The mobile app, called ‘Edits,’ is intended to be Instagram’s version of ByteDance’s CapCut mobile video editing app, which has gotten caught up in the US TikTok ban.

✏️ Threads has added a ‘markup’ option to reshared images

Users will see the new option when they go to reshare a post, with the ability to highlight certain elements of an image, write over it, and more before reposting.

📆 Threads is launching a post scheduler & mobile insights

The new features will be available soon and will make it easier for creators, brands, and other professionals to better manage their presence on the app and assess ROI.

😎 Instagram shared key factors its algorithm prioritizes

According to Adam Mosseri, Head of Instagram, the three factors that hold the most algorithmic weight and lead to content being shown more to users are: watch time, likes, and sends.

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