In partnership with

❤️ Love it? ♻️ Share it.

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This wee, the social world is talking platform shake-ups and creative curveballs. Instagram is channeling its inner Snap with a location-sharing map and reposts (which has proven to be highly unpopular,) while ChatGPT’s user base rockets ahead of the GPT-5 launch. X is tapping Grok AI for in-stream age checks, and Meta is making big moves in AI audio with its WaveForms acquisition.

From Crocs x Krispy Kreme’s donut-shaped drip to Heinz’s ketchup smoothie (yes, really), we’ve got the latest campaigns we love, plus fresh reads on caffeine culture, creative tools, and why your next email could feel like a gift.

I know the ads are not what you’re coming for, but they help keep this newsletter free (and pay for our editors.) So, as always, we really appreciate you, your clicks and your support.

Let’s go!

Geoff

DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

Drop 001 is now available and follow the ritual on IG 🙏

🌤️ This week on WeRSM:

• Instagram Introduces Its Own Version of "Snap Map" + Reposts

• ChatGPT Usage Surges Ahead of GPT-5 Launch

• X to Use Grok AI for In-Stream Age Verification

• Meta Buys AI Voice Startup WaveForms To Boost ‘Superintelligence’ Unit

Make “portfolio chaos” a thing of the past

Tired of spending hours updating your portfolio or losing your work samples to site shutdowns?

Authory automatically creates a beautiful, self-updating portfolio page that showcases your work effortlessly & backs up everything you've ever published.

Keep your work samples safe, searchable, and ready to share at any time.

Join more than 10,000 freelance writers who already use Authory to impress potential clients and employers.

Get your free portfolio today

🌎 News from around the web:

• Instagram rolled out updated performance metrics

• TikTok is testing new website visitor retargeting options

Creative Campaigns we ❤️

• Crocs and Krispy Kreme Drop a Donut-Inspired Collab That’s Good Enough to Eat

• Heinz Launches a Limited-Edition Ketchup Smoothie

CTV ads made easy: Black Friday edition

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

Fun Stuff to Click On

• The New Cool Is Caffeine-First: How Gen Z Turned Pods Into a Vibe

• A new tool to help you get unstuck.

• What if every email you send was a gift?

Burned Out From Content Creation?

Syllaby.io helps creators turn content ideas into faceless videos in minutes. No editing. No filming. Just results.

Build your brand and stay consistent—without burning out.

Get 7-days for free!