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š on "the dump" / by We are Social media (1)
WeRSM
August 11, 2025
In partnership with
Hi friend šš¼ and welcome to this weekās edition of āthe dump.ā
This wee, the social world is talking platform shake-ups and creative curveballs. Instagram is channeling its inner Snap with a location-sharing map and reposts (which has proven to be highly unpopular,) while ChatGPTās user base rockets ahead of the GPT-5 launch. X is tapping Grok AI for in-stream age checks, and Meta is making big moves in AI audio with its WaveForms acquisition.
From Crocs x Krispy Kremeās donut-shaped drip to Heinzās ketchup smoothie (yes, really), weāve got the latest campaigns we love, plus fresh reads on caffeine culture, creative tools, and why your next email could feel like a gift.
I know the ads are not what youāre coming for, but they help keep this newsletter free (and pay for our editors.) So, as always, we really appreciate you, your clicks and your support.
Letās go!
Geoff
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š Stat of the Day: Over 70 million people now use Redditās internal search weekly. (Source: Reddit) |
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š¤ļø This week on WeRSM:
Instagram Introduces Its Own Version of "Snap Map" + Reposts
ChatGPT Usage Surges Ahead of GPT-5 Launch
X to Use Grok AI for In-Stream Age Verification
Meta Buys AI Voice Startup WaveForms To Boost āSuperintelligenceā Unit
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š News from around the web:
Instagram rolled out updated performance metrics
TikTok is testing new website visitor retargeting options
Creative Campaigns we ā¤ļø
Crocs and Krispy Kreme Drop a Donut-Inspired Collab Thatās Good Enough to Eat
Heinz Launches a Limited-Edition Ketchup Smoothie
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Fun Stuff to Click On
The New Cool Is Caffeine-First: How Gen Z Turned Pods Into a Vibe
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