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šŸ†• on "the dump" / by We are Social media (1)

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WeRSM
October 13, 2025

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Hi friend šŸ‘‹šŸ¼ and welcome to this weekā€™s edition of ā€œthe dump.ā€

This week felt like the internet finally remembered itā€™s supposed to be fun.

Instagram dropped a literal gold ring to celebrate creators who shift culture. ChatGPT reached 800 million weekly users (and is now hanging out with Spotify and Canva). Even Facebook is pretending to listen to feedback.

Meanwhile, Red Bull trolled AI, Burger King made babies crave Whoppers, and Hellmannā€™s released a novel that smells like garlic. Yeah, marketingā€™s weird again, and we love it.

Have you had coffee yet? ā˜•ļø

Geoff

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šŸ“Š Stat of the Day: Global social media usage has dropped 10% since 2022. (Source: Financial Times)

šŸŒ¤ļø This week on WeRSM:

Run IRL ads as easily as PPC

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Creative Campaigns we ā¤ļø

Fun Stuff to Click On

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

Kā€™WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG šŸ™