- WeRSM
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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
February 03, 2025
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In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
Can Microsoft really buy TikTok? Or is it just “another story” to keep people wondering and Creators worried? The truth is that TikTok just hasn’t felt the same since the “ban” - do you agree?
I wonder if they will have a Super Bowl ad 👀
Ok, now let’s look at what else is happening, shall we?
Let’s go!
Geoff
📊 Stat of the Day: 88% of adults ages 18-49 saw a 2023 Super Bowl ad on YouTube compared to 68% who watched on linear TV. (Source: YouTube)
🌤️ Today on “the dump”
💰 Microsoft is (maybe) in talks to acquire TikTok
🫥 Instagram is adding transparency labels to business chats
🖼️ Threads launched image tagging
🧪 Threads is experimenting with spoiler tags and post templates
📰 LinkedIn is expanding its top-of-feed news banner test
👀 The Best Time to Post on LinkedIn in 2025
Read time: 6 minutes
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💰 Microsoft is (maybe) in talks to acquire TikTok
Although, TikTok, Microsoft, and ByteDance have not responded to the reports. This would mark the second time Microsoft has been positioned to acquire TikTok and follows many other recent reports of rumored buyers.
🫥 Instagram is adding transparency labels to business chats
The feature is similar to the business chat tags Meta rolled out in Messenger last August and allows added transparency to in-stream conversations with audiences.
🖼️ Threads launched image tagging
The new feature allows users to tag profiles within photos posted on the app, similar to how other platforms operate. Users can also opt out of being tagged in images and users can’t be tagged in GIF uploads or videos (for now).
🧪 Threads is experimenting with spoiler tags and post templates
The spoiler feature allows users to black out highlighted text in a post, similar to Reddit’s spoiler feature, that gets marked as a spoiler. The template creation feature operates similarly to IG Stories templates, which allow people to easily reshare trends.
📰 LinkedIn is expanding its top-of-feed news banner test
The test, which only appears in the mobile app, highlights top stories that you may want to engage with above the main feed.
👀 The Best Time to Post on LinkedIn in 2025
Buffer analyzed 1 million posts to pinpoint the best time and day to post on LinkedIn for maximum engagement.
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