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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
January 20, 2025
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
What a week…end… So TikTok VOLUNTARILY banned itself in the US on Sunday before deciding to go back live and thank Trump for it. I’m still not sure what that actually means (Trump said he would give TikTok another 90 days to find a solution) and whether a ban is still in the books in the near future. What I do know is that this is a huge reminder that we do not own the platforms we publish content on, and that the whole thing can turn into a complete circus quite quickly.
What are your thoughts on the TikTok ban?
Ok, now let’s look at what else is happening, shall we?
Let’s go!
Geoff
🌤️ Today on “the dump”
🎵Threads might let you add music to your posts soon
🤔 Will Meta allow creators and brands to pay for engagement?
📸 Bluesky is getting its own Instagram alternative called ‘Flashes
🥸 X is rolling out labels for parody accounts
📝 Meta is working on Community Notes for Threads
⏱️ YouTube is letting all users post 3-minute long Shorts
Read time: 7 minutes
📊 Stat of the Day: Instagram and Facebook are expected to take 22.4% and 17.1%, respectively, of TikTok’s reallocated ad spend if the app ends up really being banned in the US. (Source: eMarketer)
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🎵Threads might let you add music to your posts soon
The option to add music to posts is already available on Meta’s other social apps, Instagram and Facebook. The feature is currently only in testing and it’s unknown if or when it would roll out publicly.
🤔 Will Meta allow creators and brands to pay for engagement?
Maybe. A new survey on Instagram points to Meta considering an option that would allow accounts to pay for views, likes, or other engagement in the app.
⏱️The Best Time to Post on Instagram in 2025
Buffer analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
📸 Bluesky is getting its own Instagram alternative called ‘Flashes
The new photo-sharing app allows users to share photo slideshows with up to four pictures or videos one minute in length.
🥸 X is rolling out labels for parody accounts
The move is an attempt to help ease confusion over trying to decipher parody account posts from the actual people or entities. The label will be visible on both accounts and posts.
📝 Meta is working on Community Notes for Threads
The swap from fact-checkers to Community Notes is already being implemented on Threads, with users being able to contribute anonymously to notes when viewing the three-dots menu on a post.
⏱️ YouTube is letting all users post 3-minute long Shorts
All videos up to three minutes in length now qualify to be shown within the Shorts feed in an effort to maximize opportunities and get more content into the increasingly popular Shorts feed.
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