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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
February 10, 2025
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”
How did y’all feel about the Super Bowl last night? I was not very impressed tbh… not by the football, nor the ads. That being said, congrats to the Philadelphia Eagles 🦅
Ok, now let’s look at what has been happening on social, shall we?
First off, TikTok is not giving up: the app is still not available on the main App Stores in the US so TikTok decided to allow users to download it directly from its website. Smart.
In the meantime, Instagram, and Meta, are still working hard and trying everything they can to steal the momentum.
Let’s go!
Geoff
📊 Stat of the Day: 33% of consumers find it embarrassing when brands jump on viral trends. (Source: Marketing Dive)
🌤️ Today on “the dump”
⬇️ TikTok now allows users to download the app directly from its website
🔀 Instagram will soon let you re-arrange your profile grid
👀 X is making Communities Posts more visible to non-premium users
🎬 Instagram’s new ‘Edits’ app will have AI elements
🎥 LinkedIn is rolling out updates to make video posts more prominent
⚙️ Threads launched Custom Feeds to the public
🤝 YouTube expanded access to its Communities tab
Read time: 7 minutes
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⬇️ TikTok now allows users to download the app directly from its website
This provides a solution to the many US-based users who were locked out from the app when it was removed from official app stores.
🔀 Instagram will soon let you re-arrange your profile grid
The feature, which is still in test, has officially been announced by Instagram chief Adam Mosseri. The visual tool helps creators and brands own more visual control of their grid.
n👀 X is making Communities Posts more visible to non-premium users
Posts from Communities will now be eligible to be displayed in other areas of the app including the main feed and in post recommendations, which could provide a lot more reach.
🎬 Instagram’s new ‘Edits’ app will have AI elements
Meta has previewed its version of CapCut, which will enable users to capture and edit videos within the app as well as animate still images with AI.
🎥 LinkedIn is rolling out updates to make video posts more prominent
The full-screen, vertical video display format that’s been all over the network’s mobile app is being brought to desktop. Additionally, the updates include more relevant Discovery recommendations and new video analytics.
⚙️ Threads launched Custom Feeds to the public
Similar to Bluesky’s key feature, the tool allows users to follow themed feeds built by others and pin them to their home screen.
🤝 YouTube expanded access to its Communities tab
The element is an extension of the platform’s Community Posts feature and provides a dedicated space to facilitate expanded channel discussion.
👀 The Best Time to Post on LinkedIn in 2025
Buffer analyzed 1 million posts to pinpoint the best time and day to post on LinkedIn for maximum engagement.
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