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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

The whole “what if TikTok goes away?” conversation just took a sharp turn. First, TikTok is likely going nowhere, there are even rumors of a US-only TikTok app, in case ByteDance and the US government can not find a “deal” - but most importantly, even if it did - go away - Instagram is stepping up: the platform announced this week that all public content on its app (i.e. professional accounts mostly) will now be searchable on Google.

What does that mean?

Well that means Instagram has just become the most relevant and important social media platforms for brands. Yes, just that.

Of course we have more stories from our writers, a few links from around the web, and, of course, a lot of fun stuff to click on. So let’s do this/

As always, we really appreciate you and your support.

Happy Monday, and have a great week!

Geoff

🌤️ This week on WeRSM:

• TikTok Might Launch a US-Only App 

• Instagram Content Will Now Be Searchable on Google 

• ChatGPT Is Testing a ‘Study Together’ Mode

• Gmail’s New ‘Manage Subscriptions’ Tool Aims to Declutter Your Inbox

• Zoom’s New Meta Quest App Invites You To Take Video Calls in VR

• The 5 Social Media Metrics You Should Be Tracking in 2025

• Zoom’s AI Companion Gets a Major Productivity Upgrade

• YouTube’s ‘Trending’ Page Is Going Away

4 Titans of the Creator Economy. One Stage. One Day.

You know their names. You’ve followed their success. But you’ve never seen them all in one place—until now.

On July 16th, four of the most influential minds in the creator space are coming together for a live, virtual event: The Creator Business Summit.

Shaan Puri. Codie Sanchez. Chris Koerner. Tyler Denk.

They’ve built newsletters, brands, and 7-figure companies. And they’re breaking down how they did it. For free. For you.

From audience growth to monetization to long-term brand strategy, this is your chance to learn directly from the best.

Whether it’s day 1 or you’ve been building for a while, this is the one event you can’t afford to miss.

Save your spot now.

🌎 News from around the web:

• 9 Ways to Find Trending Sounds on TikTok in 2025

• Meta launched updates to its customer re-engagement messaging option

• YouTube is developing an ‘Ask Studio’ Analytics review AI bot

  Creative Campaigns we ❤️

• Heineken Turns a SIM Card Into a Digital Detox Tool

• Domino’s Uses Sunglasses Reflections To Prove It Delivers Everywhere

• “A Decision Was Made Here”: Oreo Finds Genius in the Aisle

DRINK COFFEE LIKE YOU MEAN IT.

Meet K’WA, a capsule coffee discovery club. We source rare coffees from local roasters,and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care.

The next drop is coming, sign up so you don't miss out  🙏