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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week, the social web feels like it’s looping through its past and future all at once. Threads is getting ephemeral with “ghost posts” and new reply approvals; Facebook is reminiscing about the good old days; and Adobe, Pinterest, and TikTok are all letting AI take the wheel (or at least the edit button).

Meanwhile, JBL is turning speakers into hot dogs, Bluesky is testing dislikes in the name of healthier conversations, and Microsoft just gave its AI a literal face.

Somewhere between nostalgia and novelty, the internet is finding new ways to feel alive again.

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• Threads Introduces “Ghost Posts” That Disappear After 24 Hours

• What’s a Good Facebook Engagement Rate in 2025? Size Matters.

• Adobe Launches AI Assistants for Photoshop, Hints at ChatGPT Integration

• TikTok Can Now Use AI to Turn Your Long Videos Into Short Ones

• Threads Adds Reply Approvals and New Activity Filters to Give Users More Control

• Pinterest’s New AI Shopping Assistant Learns Your Taste So You Don’t Have to Scroll

• Bluesky Hits 40 Million Users and Tests ‘Dislikes’ to Make Conversations Healthier

• TikTok’s U.S. Deal Still in Limbo After Trump–Xi Meeting

Creative Campaigns we ❤️

• JBL Just Turned Its Speaker Into a Hot Dog, And Somehow, It Works

• Facebook’s Holiday Ad Longs for a Platform That No Longer Exists

Fun Stuff to Click On

• ‘One Piece’ Season 2 Sets March 2026 Premiere on Netflix

• Microsoft Finally Retires Clippy, and Gives Its AI a Face with Mico

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏