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🆕 on "the dump" / by We are Social media

🆕 on "the dump" / by We are Social media

WeRSM
November 25, 2024

In partnership with

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

The BIG news this week is that Instagram is about to roll out a new feature allowing users to RESET their algorithm recommendations. It should be very similar to what TikTok rolled out a few months ago and allow us to (re)discover more content and Creators.

Have a great week!

Geoff.

☀️ Today on “the dump”

🆕 Instagram will soon let you reset your recommendation algorithm
🤗 Threads’ custom feeds are already rolling out
🎙️ LinkedIn is shutting down its 'Audio Events' feature
🚫 WhatsApp will finally let you unsubscribe from business marketing spam
🤝 IRL social app Pie is coming to SF to make you less lonely

Read time: 5 minutes

📊 Stat of the Day: Experts predict there will be 117.9 million TikTok users in the US next year, reaching over one-third of the population. (Source: eMarketer)

🆕 Instagram will soon let you reset your recommendation algorithm

By resetting your recommendations, you would be starting fresh and retraining the app’s algorithm about the content you enjoy across your Explore page, home feed, and Reels tab. The feature is geared toward users who feel like their content recommendations no longer cater to their interests.

🤗 Threads’ custom feeds are already rolling out

Just five days after Meta started testing custom feeds in Threads, the company is already rolling them out to everyone. With custom feeds, you can track topics and accounts in one feed, making it easier to keep an eye on specific things that matter to you.

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV performance on Roku

🎙️ LinkedIn is shutting down its 'Audio Events' feature

LinkedIn users can no longer schedule a new Audio Event as of December 2. Audio Events already scheduled before December 31 can continue as planned. Any Audio Event scheduled after that date must be rescheduled by December 15 as Audio Events will be entirely unavailable after this year.

Check out the research here (Mashable)

🚫 WhatsApp will finally let you unsubscribe from business marketing spam

The company is now testing new ways for users to provide feedback to businesses about what kind of messages they would want to receive — or not receive. This involves buttons like “interested/not interested” and “stop/resume” for some specific categories of messages.

Check out the research here (TechCrunch)

🤝 IRL social app Pie is coming to SF to make you less lonely

Pie, which launched in Chicago and is now rolling out in San Francisco, connects users with events in their area.

The app is reimagining an overdone concept by incentivizing creators to host events. “We believe there is a whole hidden economy of people who love to convene others and who are going to — as that community expands and accelerates — help end this social isolation pandemic, who just need some money and capital to be able to do their thing.”