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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

I don’t even know how to start this newsletter without acknowledging the death of Duo. The green owl that has been held as one of our favorite social mascot of all times, is no more. Nobody knows exactly what happened, or why would a brand kill its uber successful mascot, the day after the Super Bowl… oh wait… Was it a masterclass on how to drive the conversation and steal the spotlight?

On other news, it seems like BuzzFeed is about to make a grand entrance into the world of social platforms. I can’t wait, the space most definitely needs new players and the timing just seems right.

Ok, now let’s look at what else is happening, shall we?

Let’s go!

Geoff

📊 Stat of the Day: 

🌤️ Today on “the dump”

1. 🧪 Instagram is testing new elements in the Edits app first

2. 📈 TikTok was among the most downloaded apps in January

3. 🤗 Buzzfeed is developing its own social platform designed ‘to spread joy

4. 👾 YouTube is incorporating Google Veo AI generation into Shorts

5. 👀 The Best Time to Post on LinkedIn in 2025

Read time: 6 minutes

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🧪 Instagram is testing new elements in the Edits app first

The Edits app, Instagram’s version of CapCut, will be getting access to AI-generated background editing and the capacity to animate still images.

📈 TikTok was among the most downloaded apps in January

Despite its ban in the U.S., TikTok was the most downloaded app last month, a title that Instagram held for over a year. The app has been gaining popularity in Southeast Asian markets like Indonesia.

🤗 Buzzfeed is developing its own social platform designed ‘to spread joy

Details on the new platform – known as BFisland – are not yet public, however the company did say that it will focus on interactive storytelling and new content formats with AI tools playing a part

👾 YouTube is incorporating Google Veo AI generation into Shorts

Shorts creators will now be able to use the Veo 2 model to generate realistic looking video content in high definition (up to 4K) through just text prompts.

👀 The Best Time to Post on LinkedIn in 2025

Buffer analyzed 1 million posts to pinpoint the best time and day to post on LinkedIn for maximum engagement.

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