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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” We have A LOT of news to share this week.

Instagram may be changing the game forever with a new feature that could be the best bridge between IRL and digital that we’d ever seen. And while TikTok continues to deal with a potential ban, LinkedIn is now pushing for more video creation on its platform.

Remember, we have moved things around and there are 3 new sections, so make sure you scroll all the way to the end!

1. This week on WeRSM – Big news as we are relaunching our website with a whole new design and identity. This is a slow roll and you are among the first ones to see it 👀

2. News from around the web – these are important news on social media and digital marketing that we find while digging around the web

3. Fun stuff to click on – that’s all the things that we love but might not be directly related to social media, but you still should definitely check them out.

I can’t wait to see what you click on 😁

As always, we really appreciate you and your support.

Let’s go!

Geoff

📊 Stat of the Day: People spend on average 37.5% more time on social media now vs. 10 years ago. (Source: Hootsuite)

🌤️ This week on WeRSM:

1. 🦄 Virality Isn’t Magic or Science. It’s Emotion
   Marketers love asking how to make something go viral. But the better question is: why would anyone care enough to share it?

2. 🔠 Instagram’s New ‘Lockable’ Posts Will Change the Game
   Instagram is testing a new ‘lockable’ post format that fans can unlock using a code, acquired on or off platform.

3. 📼 LinkedIn Is Testing a TikTok-Like Video Trends Feature
   The platform is currently testing a dedicated tab that encourages members to add their own video responses to trending topics in the app.

4. 🔎 Instagram Wants To Be Your New Search Engine
   Instagram is set to enhance its search capabilities, aiming to rival TikTok’s dominance in content discovery.

5. 🍻Heineken's "The Flipper" Helps You Disconnect IRL
   In a world where every hangout competes with a screen, Heineken is doing something brilliantly analog to help disconnect IRL.

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🌎 News from around the web:

1. LinkedIn Now Enable Users to Share MP4 Videos in DMs

2. Snapchat rolls out Sponsored AI Lenses for brands

3. Instagram is testing monthly performance recap summaries

4. Threads now displays the number of shares a post has received

5. BeReal is rolling out ads in the US

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😁 Fun stuff to click on:

1. How reading poetry changes your brain

2. Why you should stop keeping up with the news

3. How to pitch yourself for your dream job

4. The Ultimate Fashion For Cheetos Lovers: The Cheetos Pants

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