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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

Everything is speeding up.

This week, TikTok wants to keep you listening inside the app, Adobe is turning Photoshop into a prompt machine, and ChatGPT may soon let anyone generate videos on demand. At the same time, platforms are tightening control, from WhatsApp’s parent-managed accounts to Messenger scanning chats for scams.

More power, more control.

Meanwhile, the best brand ideas stay simple. Mountain Dew turns three letters into gameplay. McDonald’s builds a campaign around stolen fries (“Sacrifry” is perfect, by the way).

Because no matter how fast tech moves, attention still comes down to one thing: being interesting enough to talk about.

Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• TikTok Adds Full-Song Apple Music Streaming Inside The App

• Adobe Debuts an AI Assistant for Photoshop That Edits Images With Simple Prompts

• WhatsApp Introduces Parent-Managed Accounts for Pre-Teens

• ChatGPT May Soon Let Users Create AI Videos With Sora

• Facebook Messenger Will Use AI to Read Your Chats and Help Stop Scams

• 12 Questions with Jason Keath, Co-founder of Social Fresh

Creative Campaigns we ❤️

• Mountain Dew Proves You Can’t Play Without “DEW”

• McDonald’s “Sacrifry” Turns Stolen Fries Into a Clever Campaign

Fun things to click on 👀

• Nike Imagines A Pop-Up Football Stadium That Can Be Installed Almost Anywhere

• ChatGPT’s “Adult Mode” To Allow Erotic Text, Not Explicit Content

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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