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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week on WERSM, the platforms kept moving fast:

• AI is getting deeper into feeds and private chats

• TikTok is turning culture into commerce

• Instagram is looking beyond the scroll

• X reminded everyone why building community on rented land is always risky.

We also found time for IKEA being clever, Heinz weaponizing hockey rivalry, Spotify nostalgia, and Wordle somehow becoming television.

Dive in, click around, and see what caught our eye this week. ↓

Have you had coffee yet? ☕️

Geoff

P.S. The ads are what keep this newsletter free. If something catches your eye, give our partners a click. It helps keep the lights on, and occasionally leads to something better than another tab you forgot was open.

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🌤️ This week on WeRSM:

• Instagram Tests Captions on Each Slide Within Carousels

• LinkedIn Is Using AI To Rethink How Your Feed Actually Works

• Instagram Is Thinking Beyond Reels, Eyeing Long-Form Content for

• TVThreads Is Making Long Posts Feel Native

• TikTok Shows How Culture Becomes Commerce One Community At A Time

• Gen Z Is Turning Social Into The Internet’s Operating System

• LinkedIn Is Turning Events Into A B2B Ad Engine

• New TikTok GO Turns Travel Discovery Into Bookings

• X Killing Communities Is A Reminder Not To Build On Borrowed Rooms

• WhatsApp Adds Incognito Mode As AI Gets More Personal

Creative Campaigns we ❤️

• IKEA Turns Its FRAKTA Bag Into A Camera Framing The World

• Heinz Turns Rival Hockey Jerseys Into Napkins For Canadiens Fans

Interesting stuff to click on 👀

• Spotify's AI DJ Now Speaks French, German, Italian, and Brazilian Portuguese

• Bumble Is Killing The Swipe, And Betting On Something Bigger

• Wordle Is Getting a TV Show And It Already Feels Like a Betrayal

• Spotify Turns 20 By Giving You A Recap Of Your Entire Listening History

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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See you next week 🖤