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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week on WeRSM, platforms went into full end-of-year mode, and some even rewrote the rules.

TikTok is getting hyper-local with a brand-new Nearby Feed, YouTube is dropping its own version of “Wrapped,” and Spotify is making Wrapped 2025 social with its first multiplayer experience.

Meta and Threads shipped long-awaited quality-of-life updates, while Discord quietly unlocked a new frontier: buying and gifting in-game items such as Video Game Skins, directly inside servers.

On the creative side, brands dialed up the spectacle, from a Beach built inside a billboard to Swatch’s Snow-Day-Only MoonSwatch drop. Plus: Columbia challenges Flat Earthers, and Burger King brings the Krabby Patty into the real world.

And if you love maps, don’t miss Itiner-e, the new, mind-melting “Google Maps” of the Roman Empire.

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Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

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🌤️ This week on WeRSM:

• TikTok Rolls Out a New ‘Nearby Feed’ To Surface Local Content

• ChatGPT Turns 3 (How It Changed Everything)

• YouTube Launches Its Own “Wrapped” Recap for Videos

• Discord Now Lets You Buy and Gift Video Game Skins, Starting With Marvel Rivals

• Spotify Wrapped 2025 Adds Its First Multiplayer Feature With ‘Wrapped Party’

• Threads Makes It Easier to Share Liked and Saved Posts

• Meta Gets a New Centralized Hub to Recover Hijacked Accounts

Creative Campaigns we ❤️

• Loveholidays Built a Beach Inside a Billboard, Complete With Real Sunbather

• You Can Only Buy This Swatch x Omega "Cold Moon" MoonSwatch When It Snows in Switzerland

• Columbia Tests Flat Earthers With Absurd “Edge of the Earth” Offer

Fun Stuff to Click On

• Itiner-e is The “Google Maps” of the Roman Empire

• SpongeBob Fans Can Now Order Krabby Patties IRL at Burger King

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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DRINK COFFEE LIKE YOU MEAN IT.

K’WA is a capsule coffee discovery club. We source rare coffees from local roasters, and drop them in limited runs for your Nespresso machine. Each drop includes coffee, a playlist, a story. For those who know. For those who care. Follow the ritual on IG 🙏