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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.”

This week on WeRSM, platforms went into full end-of-year mode, and some even rewrote the rules.

TikTok is getting hyper-local with a brand-new Nearby Feed, YouTube is dropping its own version of “Wrapped,” and Spotify is making Wrapped 2025 social with its first multiplayer experience.

Meta and Threads shipped long-awaited quality-of-life updates, while Discord quietly unlocked a new frontier: buying and gifting in-game items such as Video Game Skins, directly inside servers.

On the creative side, brands dialed up the spectacle, from a Beach built inside a billboard to Swatch’s Snow-Day-Only MoonSwatch drop. Plus: Columbia challenges Flat Earthers, and Burger King brings the Krabby Patty into the real world.

And if you love maps, don’t miss Itiner-e, the new, mind-melting “Google Maps” of the Roman Empire.

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Let’s dive in ↓

Have you had coffee yet? ☕️

Geoff

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

🌤️ This week on WeRSM:

• TikTok Rolls Out a New ‘Nearby Feed’ To Surface Local Content

• ChatGPT Turns 3 (How It Changed Everything)

• YouTube Launches Its Own “Wrapped” Recap for Videos

• Discord Now Lets You Buy and Gift Video Game Skins, Starting With Marvel Rivals

• Spotify Wrapped 2025 Adds Its First Multiplayer Feature With ‘Wrapped Party’

• Threads Makes It Easier to Share Liked and Saved Posts

• Meta Gets a New Centralized Hub to Recover Hijacked Accounts

Creative Campaigns we ❤️

• Loveholidays Built a Beach Inside a Billboard, Complete With Real Sunbather

• You Can Only Buy This Swatch x Omega "Cold Moon" MoonSwatch When It Snows in Switzerland

• Columbia Tests Flat Earthers With Absurd “Edge of the Earth” Offer

Fun Stuff to Click On

• Itiner-e is The “Google Maps” of the Roman Empire

• SpongeBob Fans Can Now Order Krabby Patties IRL at Burger King

Still here? THANK YOU, and see you next week or anytime on wersm.com!

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