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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
September 19, 2024
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” Elon Musk says X is growing fast, but advertisers are not exactly believing him. On the other hand, Snapchat is trying really hard to bring in new users with its biggest redesign ever. And more from YouTube, Instagram and TikTok.
But first, a word from our sponsor 😁
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🌤️ Today on “the dump”
Read time: 6 minutes
YouTube creators no longer have to rely solely on the recommendation algorithm, search results, or collabs to help them grow their audience.
At the company’s Made On YouTube event on Wednesday, YouTube announced a new feature that will allow a creator’s existing viewers to help “hype” a video with a click of a button, allowing it to climb up a leaderboard of top hyped videos, where it can potentially reach a wider audience.
To work, viewers click on the new “Hype” feature below the existing “like” button.
The feature will be available on videos from creators with fewer than 500,000 subscribers. As more people hype the video, it will rank higher on the top 100 hyped videos leaderboard. To prevent fans from abusing the feature to boost their favorite creators, users will be limited to three “hypes” per week for the time being.
Read more here (TechCrunch)
X is telling advertisers that it has a reach of 570 million monthly active users, which marks an increase from 550 million in May of this year.
It’s not even stopping there, as the platform also claims over 250 million monetizable daily active users.
The problem is… advertisers aren’t sure what to believe.
Read more here (DigiDay)
Snapchat is undergoing its biggest redesign in years by simplifying from five to three tabs: one for messages and Stories with friends, one for the camera, and another for a TikTok-like feed of full-screen videos from creators and publishers.
It’s back to the basics for Snapchat:
Messages from your friends
The camera
Full-screen video.
Read more here (The Verge)
Meta is introducing Instagram Teen Accounts, a new experience for teens, guided by parents.
Teen Accounts have built-in protections which limit who can contact them and the content they see, and also provide new ways for teens to explore their interests. We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict.
🔑 Key Takeaways:
Instagram Teen Accounts will automatically place teens in built-in protections and reassure parents that teens are having safe experiences.
Teen Accounts will limit who can contact teens and the content they see, and help ensure their time is well spent.
Teens under 16 will need a parent’s permission to change any of the built-in protections to be less strict within Teen Accounts.
Read more here (Meta)
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated.
There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan. This guide will walk you through all the best practices for posting on TikTok for maximum engagement — and, with any luck, land your videos on For You Pages worldwide.
Read more here (Buffer)
Save 13 Hours Weekly of Podcast Pitching with PodPitch.com
Stop wasting time – 2025 is going by fast. If you finally want to be a regular podcast guest in your industry, PodPitch.com will make it happen. Even the beehiiv team uses it!
Imagine snapping your fingers & getting booked on the exact podcasts your customers are already listening to…
With PodPitch.com, it takes 60 secs to start emailing tons of podcast hosts to pitch YOU as the perfect next guest.
Sync your email address
Load in your brand info
Click "go"
Now, you've just automated thousands of personalized emails pitching YOU as the PERFECT next podcast guest. Sit back and relax as you watch the emails send out from your email address.
Big brands like Feastables, Jack Links, and hundreds more are already using PodPitch.com instead of expensive PR agencies.
PodPitch.com is so confident in their tech that they'll give you a FREE Starbucks gift card if PodPitch.com isn't the most impressive 20 minute demo you've ever seen.
Ready to make 2025 your year?