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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media
WeRSM
September 12, 2024
In partnership with
Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” Did you know Apple announced a new iPhone? Jk of course you know 😂 But should you upgrade or not? That is the question…
This week we are also looking at why 84% of branded TikTok fail to capture attention (shocking, right?) and what Instagram is doing to get you to use DMs more.
Are you ready?
But first, a word from our sponsor 😁
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🌤️ Today on “the dump”
Read time: 6 minutes
According to a new study, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall.
Worse, 60% of branded TikTok videos were found to be ‘simply forgettable’ 😱
For more findings from the study and how to improve your TikTok ‘score’, continue reading here (LinkedIn)
YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative AI.
In its announcement post, YouTube said the new likeness management tech will help to safeguard its creators and partners while enabling them to “harness AI’s creative potential” by promoting responsible AI development.
Read more here (The Verge)
Instagram is jazzing up the inbox by adding new features for photo editing, sticker creation and themes.
The company is trying to make Instagram more appealing as a messaging app with features to make conversations more engaging.
Read more here (TechCrunch)
YouTube confirmed on Wednesday that its collaborative “Add Yours” sticker for YouTube Shorts is now fully rolled out. The Google-owned company first announced the feature back in July.
The sticker works just like Instagram’s feature of the same name, as it prompts users to share their own take on a creator’s video.
Read more here (TechCrunch)
Apple’s iPhone 16 lineup is finally here, and it’s definitely an interesting one. Not only did the base models get features that were exclusive to the Pro models from last year but now Apple has added the all-new Camera Control across the entire lineup while also making the iPhone 16 Pro models more, well, pro than ever before.
But what if you already have an iPhone 15 Pro? Should you upgrade to the iPhone 16 Pro?
Read more here (DigitalTrends)