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Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” We have so much for you this week. Snap is changing, Tumblr is moving to Wordpress and we have a great opinion piece about Ben & Jerry’s from our friends at Digiday.

Are you ready?

🌤️ Today on “the dump”

1. 👻 Snap CEO says the company is testing a ‘simplified’ Snapchat

2. 💬 Now you can leave comments on Instagram Stories posts

3. 📝 X now lets you edit DMs

4. ⚙️ TikTok is adding new ways to fine-tune your For You Page algorithm

5. 🥴 Tumblr to move its half a billion blogs to WordPress

6. 🥇How Ben & Jerry’s has found the balance between activism and advertising

Read time: 6 minutes

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👻 Snap CEO says the company is testing a ‘simplified’ Snapchat

Snap is testing a “simplified version of Snapchat,” CEO Evan Spiegel wrote in a letter to employees published on Snap’s website Tuesday. The CEO says the simplified version aims to improve the platform’s accessibility and usability.

The “simplified” Snapchat may be an attempt to capture older users, who are historically perplexed by the app’s not-so-intuitive design. Snapchat does a lot better at attracting younger audiences, who seem to just get the app.

Read more here (TechCrunch)

💬 Now you can leave comments on Instagram Stories posts

Instagram is adding the ability to leave comments on Instagram Stories, the ephemeral posts.

Just like Stories, the comments are temporary and will last for up to 24 hours; Instagram spokesperson Emily Norfolk says users will have the option to turn comments on or off for any story they share.

Read more here (The Verge)

📝 X now lets you edit DMs

X, the social network owned by Elon Musk, is finally rolling out one of the most sought-after features for direct messages: the ability to edit your message.

Here’s how you can edit your DMs:

• Open any direct message chat from your X iOS app

• Long-press on any message that you sent or tap on the three-dot menu beside the message

• Select the “Edit message” option to modify the sent message

Read more here (TechCrunch)

⚙️ TikTok is adding new ways to fine-tune your For You Page algorithm

A new slider tool on TikTok is giving users a way to more precisely shape what kind of content they see on their feeds — or at least signal to the algorithm what they’re interested in, like ‘dance’ or ‘cooking.’

Read more here (The Verge)

🥴 Tumblr to move its half a billion blogs to WordPress

Tumblr is making the move to WordPress. After its 2019 acquisition by Wordpress parent company Automattic in a $3 million fire sale, the new owner has focused on improving Tumblr’s platform and growing its revenue. Now Automattic will shift Tumblr’s back end over to WordPress, Automattic said in a blog post published on Wednesday.

The company clarified that it will not change Tumblr into WordPress; it will just run on WordPress.

“We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr’s streamlined posting experience and its current product direction,” the post explained. “We’re not changing that. We’re talking about running Tumblr’s backend on WordPress. You won’t even notice a difference from the outside,” it noted.

Read more here (TechCrunch)

🥇How Ben & Jerry’s has found the balance between activism and advertising

Activism has been a core part of the Ben & Jerry’s brand since the beginning. While it initially relied on word of mouth to grow rather than traditional advertising channels, the brand has leaned heavily into social media over the last decade.

In doing so, the company’s in-house team as well as external agencies — the company takes a hybrid approach to its marketing and advertising efforts — have figured out how to balance more traditional brand advertising efforts with social activism.

Read the opinion piece here (Digiday)