In partnership with

❤️ Love it? ♻️ Share it.

Week 2, edition 3 of the “the dump” - the newsletter that covers anything and everything you need to know around social media and the Internet Culture. Let’s go! 🏁

🌤️ Today on “the dump”

1. 🎬 YouTube creators can now test multiple video thumbnails

2. 💸 BeReal is being acquired by Voodoo for €500M

3. 👎 CONFIRMED: X is about to start hiding all likes

4. 🛜 OPINION: Brands need to move at the speed of the Internet to win

5. 🧰 12 Content Curation Tools for Every Creator and Marketer

Read time: 5 minutes

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

🎬 YouTube creators can now test multiple video thumbnails

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is now widely available.

🧐 Why you should care: Thumbnail Test & Compare should prove to be a successful tool among creators as it lets them choose the most engaging preview image that hopefully attracts more viewers. As more and more creators emerge, it’s crucial to make well-informed decisions about thumbnails to stay competitive.

Read more here (TechCrunch)

💸 BeReal is being acquired by Voodoo for €500M

BeReal, which has more than 40 million active users, gained popularity during the pandemic. Despite its early success, the company has been struggling to grow its user base, and was looking for a buyer as it was running out of funding.

it has now been acquired by Voodoo, a French mobile apps and games publisher, for €500 million.

Read more here (TechCrunch)

👎 CONFIRMED: X is about to start hiding all likes

X is rolling out private likes as soon as today, according to a source at the company. That means what users like on the platform will be hidden by default, which is already an option for X’s Premium subscribers.

🔑 Key points:

• Following the publication of this story, X owner Elon Musk reshared a screenshot of it, saying it’s “important to allow people to like posts without getting attacked for doing so!”

• “Social media in general is shifting away from like counts, so this makes sense,” the source said. “Part of me thinks [Musk] just wants to disassociate from Twitter more and more.”

Read more here (The Verge)

🛜 OPINION: Brands need to move at the speed of the Internet to win

In this TikTok video, @orimri shares a case study from Loewe who discovered that by listening, responding and reacting to a user's post that mentioned them, the brand could earn maximum authenticity, love and trust from its audience.

🔑 Key Points:

• 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. You must engage with them, listen to them, respond and react.

• 𝗦𝗽𝗲𝗲𝗱 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. Swift responses on social media can really help create affinity and build love and trust for your brand. Be relatable.

• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗵𝗮𝘀 𝗻𝗼 𝗹𝗶𝗺𝗶𝘁𝘀. You can get inspiration from anywhere, but especially from your audience.

• 𝗥𝗲𝗮𝗹𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀. Genuine interactions make a big difference. Be real.

Watch the video here (LinkedIn / TANGO)

🧰 12 Content Curation Tools for Every Creator and Marketer

In this article, Buffer explores some of the best content curation tools available and why every creator and marketer should have them in their toolkit.

🧐 Why you should care: Finding new and engaging social media content to post can be daunting for some social media managers, especially when time and budgets don’t always allow to create content from scratch. That’s where content curation tools come in. They can help keep a steady stream of high-quality content flowing without the constant scramble.

Here are 12 content curation tools recommended by Buffer:

1. Buffer

2. Flipboard

3. Feedly

4. ContentGems

5. BuzzSumo

6. Scoop.It

7. Quuu

8. Pinterest

9. Pocket

10. Elink

11. UpContent

12. Curata

Check the complete list and details on each platform here (Buffer)