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- 🆕 on "the dump" / by We are Social media
🆕 on "the dump" / by We are Social media

Hi friend 👋🏼 and welcome to this week’s edition of “the dump.” Can you believe September is almost there? We restarted this newsletter in June, I cannot believe it’s already been almost 3 months! Thank you so much for reading us 🙏
🌤️ Today on “the dump”
🫥 Threads confirms it is experimenting with ephemeral posts
♻️ Meta lets you cross-post from Instagram and Facebook to Threads
👀 Perplexity’s pitch deck offers advertisers a new vision for AI search
💻 YouTube has a new AI chatbot to help restore hacked channels
🧰 7 Influencer Marketing Tools For Brands and Creators
Read time: 5 minutes
Earlier this month, Threads said it was testing ephemeral posts only as an internal prototype. Now, the company says that it is testing posts that disappear within 24 hours with a limited number of users.
Threads did not disclose if the experiment is region-specific or who could activate such posts.

Read more here (TechCrunch)
Meta has been experimenting for months with letting people cross-post from Instagram and Facebook to Threads, its social networking platform competing with X.
Now the feature has officially rolled out globally to all countries where Threads is available. The new cross-posting capability is part of Meta’s larger goal to get the most out of the content people share on its family of apps.

Read more here (TechCrunch)
A new advertiser pitch deck shows how Perplexity’s plans to compete in the ad space. The startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google.
Read more here (DigiDay)
🔑 Key points:
Perplexity plans to integrate ads within users’ queries and answers
Target CPMs should be expected “north of $50.”
Perplexity’s total monthly U.S. queries now exceed 230 million — eight times the total queries it had just a year ago
YouTube has announced a new AI assistant feature to help users recover accounts that have been targeted by hackers.
Described as a “troubleshooting tool” on Google’s support page, the chatbot can be accessed via the YouTube Help Center, and should ask hacked creators a series of questions to guide them through the process of securing their impacted Google logins and reversing any changes that have been made to their YouTube channels.
Access is limited to ‘certain creators’ at the moment, but YouTube plans to eventually make the feature available to all users.
Read more here (The Verge)
Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership.
In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, how do you choose?
Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from.
Here is a selection of the 7 best influencer marketing tools, courtesy of Buffer:
Heepsy
HypeAuditor
LTK
Shopify Collabs
#paid
Passionfroot
Skeepers
Read more here (Buffer)
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