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Week 3 of “the dump” - what is no doubt your new favorite newsletter that covers anything and everything you need to know around social media and the Internet Culture. Let’s go! 🏁

🌤️ Today on “the dump”

1. 📸 TikTok just launched Whee, a new Instagram-like app

2. ⚙️ Threads finally launches its API for developers

3. 📝 YouTube launches Notes, a feature that lets users add context to videos

4. 😂 People Want Ads That Make Them Laugh, Research Shows

5. 🤖TikTok Ads to use AI-generated avatars of your favorite creators

Read time: 5 minutes

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📸 TikTok just launched Whee, a new Instagram-like app

Whee looks like an Instagram clone but offers a more personal feel.

🔑 Key points:

• Whee is a new app by ByteDance, resembling Instagram but with a more personal touch for sharing photos with friends and family only

• The app has a simple UI with tabs for camera, feed, and messages, emphasizing privacy with "Made for friends" captions.

• It is currently available in select countries on Android, with a potential worldwide release in the future.

Read more here (Android Police)

⚙️ Threads finally launches its API for developers

Meta said today that it finally launched its much-awaited API for Threads so developers can build experiences around it.

In a blog post, Threads engineer Jesse Chen said that with the new API, developers can publish posts, fetch their own content, and deploy reply management tools. That means developers can let users hide/unhide or respond to specific replies.

Instagram head Adam Mosseri also posted about the announcement, saying that this move will help “businesses and creators manage their Threads presence at scale.”

Read more here (TechCrunch)

📝 YouTube launches Notes, a feature that lets users add context to videos

YouTube is introducing a new experimental feature that will allow viewers to add “Notes” to provide more context and information under videos.

The feature follows the same concept as Community Notes on X (formerly Twitter).

YouTube says “Notes” can be used for things like clarifying when a song is meant to be a parody, or letting viewers know when older footage is being portrayed as a current event.

The launch comes during a pivotal U.S. election year.

🔑 Key points:

• As part of the test phase, a limited number of users will be invited to write notes.

• Eligible users will have an active YouTube channel in good standing.

• Viewers in the U.S. will start to see notes on videos in the coming weeks and months.

• During the initial pilot, third-party evaluators will rate the helpfulness of and accuracy of notes. YouTube will use these responses to train its systems.

Read more here (TechCrunch)

😂 People Want Ads That Make Them Laugh, Research Shows

The 2024 Cannes Lions International Festival of Creativity has a new category: humor.

“Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement.

Data shows there’s good reason behind adding a humor category. More than purpose, surprise or novelty, humor is the most prominent factor behind many of the most popular commercials in modern history, according to new findings from marketing and innovation consultancy Spikes, which partnered with data analytics firm YouGov to survey more than 3,500 U.S.

🧐 Why you should care: well, who doesn’t want to have a but of fun, right? But seriously, humor can be an “easy” way to help your content stand out. And that alone is worth a try.

Read more here (AdWeek)

🤖TikTok Ads to use AI-generated avatars of your favorite creators

ITikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators.

 🔑 Key points:

• Symphony Digital Avatars are available in two varieties: stock or custom

• Stock avatars are based on paid actors from a diverse range of backgrounds, nationalities, and languages. They are available for commercial use.

• Custom avatars are created to resemble a specific creator or a brand spokesperson and speak multiple languages — allowing the accounts that utilize them to reach foreign audiences while retaining a specific likeness.

• Regardless of which type of avatar is used, videos that use them will be marked with an “AI-generated” label.

Read more here (TheVerge)