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the dump / by We are Social media
WeRSM
June 10, 2024
We are so humbled by the many messages we received from you last week, celebrating our big come-back. This is #2 of the “the dump” our new newsletter that covers anything and everything we think you need to know around social media and the Internet Culture. Let’s go!
🌤️ Today on “the dump”
Read time: 5 minutes
Please give a LinkedIn follow to our sponsor: TANGO - The Conversation Agency
🤔 Is posting 36 times a week the optimal way to grow your presence? [sponsored]
According to Neil Patel, it is.
Neil claims his team analyzed 15,000 Instagram accounts to determine how often you should post for optimal account growth. And the results are... frightening?
The formula suggests posting a minimum of 36 times a week, including 4 stories a day at minimum, which, for most brands and creators would seem near impossible.
WHAT NEIL DOESN'T SAY... 🤨
What you post matters a lot more than how often you post. Sharing content that triggers real engagement from your audience will always be the right way to grow a healthy presence on social.
Remember, brands live through the conversations their audience are having about them. And that is also how growth happens according to Instagram itself: prioritize content that will be seen, commented on and shared.
Read more here (LinkedIn)
✅ Instagram Experiments With Audience Feedback for Reels
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts with a smaller audience.
🧐 Why you should care: Getting it right with content, especially video content, is key for brands and Creators. Being able to request feedback from people you trust before publishing on your profiles can help you learn faster and avoid costly mistakes.
Read more here (SocialMediaToday)
🤵♂️IKEA hires 10 Roblox players as employees in its virtual store
It might just be a publicity stunt, but IKEA is really extending offers for Roblox players to be paid employees in its new virtual store. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also “get promoted to move departments, just like in the real world.”
Don’t worry if your candidature is not chosen for a paid contract; IKEA will still let you work there for free.
Read more here (The Verge)
💙 Meta quietly rolls out Communities on Messenger
🔑 Key points:
The feature is designed to help organizations, schools and other private groups communicate in a more organized and structured way. Meta introduced Communities on WhatsApp back in 2022.
Communities consolidate multiple group chats into one place
Each Community features a dedicated “Home” space where admins can share updates and announcements.
Up to 5,000 people can join a community through shareable invites
🧐 Why you should care: Thanks to rise of WhatsApp, Meta has understood the need to offer more community and conversational spaces on its platform. The main difference between WhatsApp and Messenger Communities is that the later are connected to Facebook’s social graph.
Read more here (TechCrunch)
⭐️ X Adds Option To Filter Searches by Verified Accounts Only
X thinks you may only want to hang out with Verified users, so now it provides a way for you to easily filter searches accordingly on the platform.
As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified accounts” filter in the “From” field on X Search, which will enable you to hone in your results to only those profiles that are paying premium to use the app.
🧐 Why you should care: Honestly, I am not sure. On paper, it could help fight the spread of misinformation on the platform. But since anyone can pretty much pay to become verified, that might not work the way we would have thought…
Read more here (SocialMediaToday)